WeatherFX® gathers geographically and seasonally normalized proprietary weather data. In some cases, WeatherFX also gathers general or customer-specific sales transactional data. WeatherFX then uses this data to create weather triggers based on conditions that influence consumer behavior.
Weather triggers include both current and forecasted conditions. Triggers are relevant to specific locations and seasons.
The following diagram illustrates the overall workflow.
You can integrate WeatherFX with:
- Acoustic Campaign
- Unica Campaign
WeatherFX geo availability
Availability of specific triggers varies by geo:
- United States
- New Zealand
- United Kingdom
Video overview of WeatherFX
For an animated description of WeatherFX, see the WeatherFX video overview.