How do I implement conversion tracking using web tracking

The Web Tracking feature allows the tracking of conversions in a far easier manner that the previous Conversion Tracking feature. In order to track conversions, there are a number of requirements but far less coding is required on the final website pages now. In your email, you still do have to ensure that your links are set to the type clickstream rather than just the usual tracked hyperlink.

On all pages on your site that might be visited you will need to include the two main pieces of code required for web tracking, those being the web tracking meta code, also the web tracking code itself in the form of a SCRIPT tag. Both of these items are unique to your organization and can be found within the web tracking settings page of your Org Settings.

To perform the conversion, you will need to implement a conversion call to our servers. This can currently be accomplished by an on click or an on-load event and will need to include parameters for the action, the detail and the amount of the conversion. An example of an on-load event could be as follows:

In addition, in order to track the final conversion, you will need to use the Conversion Tracking Code or COT code which again is found in the same Web Tracking Settings section of your Org Settings.

<img src='confirmation.png' onload="ewt.cot({action:'purchase',detail:'galaxy_tab',amount:'300.00'})" width=0 height=0 />

In the above example, a simple 1x1 pixel image is loaded on the confirmation page of the purchase and the ONLOAD event is called in the loading of this image. You can see the action specified is a purchase, the detail of the purchased item is galaxy_tab and the amount of the conversion is 300.00. This item will be seen within the conversions area on the Single Mailing Report for the mailing that included the clickstream link.