Adding dynamic content to an email

You can add dynamic content to your email template in one or more content areas.

1. Open the email template.
2. Click Settings.
3. In subject line, click Add dynamic content.
4. Click Create new ruleset.
5. Name the content area.
   Tip: Provide a name that describes what the content shows, such as Header.
6. Name the ruleset.
   Tip: Provide a descriptive name, such as Gender. You can reuse this ruleset in other emails or landing pages.

   Note: Ruleset names can be up to 100 characters. The valid characters for a content area name and a ruleset name are spaces, single quotation marks, A-Z, a-z, 0-9, hyphen (-), underscore (_), open and close parentheses, and period (.).
7. Make sure that the rule builder type is Rulebuilder.
8. Click Next to add the dynamic content to your email or landing page.
9. Now you are ready to build the ruleset and add the rules.