Key performance indicators for the Event Value report

Focus on the following KPIs when you analyze the Event Value report.

The Event Value report provides the following metrics in the default view.

Sessions

The total number of sessions. A session is defined by a sequence of records collected by a common session cookie with no more than 30 minutes (default) of inactivity between collected records.

Events Completed

The number of conversion events completed. A count of the collected Conversion Event tags where type = 2 . Event data is collected by the Conversion Event tag. Action Type = 1 reflects an initiation. Action Type = 2 reflects a completion. Passing Event Point values is optional.

Event Points / Session

The average number of event points per session: Event Points divided by Sessions. Event data is collected by the Conversion Event tag. Action Type = 1 reflects an initiation. Action Type = 2 reflects a completion. Passing Event Point values is optional.

Page Views / Session

The average number of pages viewed in a visitor's session that can be attributed to this marketing channel during the reporting time period. The metric can be used to determine the stickiness of a website and the level of engagement.

Average Session Length

The average length of a visitor session: (Time Stamp of Last Session Record minus Time Stamp of First Session Record) divided by Sessions.