What's new in Acoustic Digital Analytics

Learn what's new and changed in Acoustic Digital Analytics.

October 2019

IBM Digital Analytics is renamed - we're now called Acoustic Digital Analytics!

Additional name changes include IBM Watson Customer Experience Analytics to Acoustic Analytics, IBM Tealeaf on Cloud to Acoustic Experience Analytics (Tealeaf), and IBM Universal Behavior Exchange to Exchange. Journey analytics, which was also called IBM Watson Customer Experience Analytics, is changing to Acoustic Journey Analytics.

In addition to name changes, you'll see branding changes in the UI - examples include:
  • New colors! We are changing from IBM blue to Acoustic purple and teal.
  • Admin > User Management is now Admin > Acoustic Analytics User Management in the navigation menu.
  • The Acoustic favicon is replacing the IBM favicon on the Digital Analytics browser tab. We even changed the loading IBM bee to an Acoustic blue spinner!
  • Acoustic branding is replacing IBM branding on the Digital Analytics login page.

Introducing the 2019 Holiday Readiness Program.

Bring it on, holidays! Be prepared for the upcoming holiday season with Acoustic’s new 2019 Holiday Readiness Program. Download our product-specific guidelines for recommendations to optimize peak program activity. To learn more and access our Holiday Readiness webinars, check out this blog post.

Our Support and Services team is available to help make your peak season successful. If you should need any assistance, please let us know how we can help.

For information on contacting Support and related processes, and links to sign up for outage notifications, check out our Acoustic Support Handbook.

An Acoustic client user group is coming to a city near you!

Join us at a complimentary client user group to meet with other marketers, solution experts, and Acoustic leadership.
Throughout the day, we'll highlight product roadmaps, Acoustic vision and strategy, as well as share best practices to help you optimize your usage of Acoustic technology. You'll hear directly from customers on how they leverage Acoustic technology to unleash their brilliance, and you'll also have the chance to share your feedback and ideas for Acoustic solutions during the roundtable discussion and happy hour event. To learn more and to register, click the registration links below:

Logging out of Digital Analytics logs you out of IBM id, too.

In earlier releases, when you logged out of Digital Analytics, you did not automatically log out of IBMid.

Standard report widgets show filter icons.

Now when you add a filter to a standard report and then collapse the report, the report widget shows a filter icon. To see the name of the filter that was added to the report, hover over the filter icon.

The Visitor ID + Session ID export key in the activity record feed now uses a HYPHEN (-) delimiter.

If you select Activity Record Feed in the Export window, you'll see that Visitor ID | Session ID is changed to Visitor ID - Session ID. When you select Visitor ID - Session ID, the key in the export file uses a HYPHEN (-) as the delimiter between cookie Id and session Id.

The Tracking Code Generator is now available in Digital Analytics.

You use the Tracking Code Generator to format and append tracking codes to your destination URLs for marketing program, real estate, site promotion, and marking impression parameters. To download and install the tool, select Tracking Code Generator from the Admin section of the primary navigation menu in Digital Analytics and then follow the instructions in the Tracking Code Generator modal. For more information, see "How do I use the Tracking Code Generator?" in the Knowledge Center.

September 2019

Table 1. September 2019 improvements and new features for Acoustic Digital Analytics (formerly IBM Digital Analytics).
Enhancement Description

Digital Analytics supports filters in standard reports (with additional updates in October).

You can now apply filters in standard reports to narrow report results by one or more criteria. Filters perform identically in standard reports as in ad hoc reports with these exceptions:
  • You can apply only one filter to a standard report.
  • You cannot share filters. For this reason, the Broadcast and Public/Private options are not available in the Search filters modal.

Export Clickstream reports as Excel and CSV files.

To export a Clickstream report as a CSV or Excel file, open the Clickstream report and then click Menu > Export > CSV or Menu > Export > Excel. The filename uses this format: <CID>_<report name>_<start date>_<frequency>. For example, an exported Excel file might be named: 30000001_clickstream_report_8-30-2019_DAILY. The file header contains the following information: report name, CID, date rate, report type, and segment (if a segment is applied).

You can now access the Digital Analytics Enterprise Dashboard directly from the Digital Analytics UI.

Access the Digital Analytics Enterprise Dashboard by clicking the Enterprise Dashboard link in the left navigation in the Digital Analytics standard workspace.

After you click the Enterprise Dashboard link, a window opens where you enter your password and the Enterprise Dashboard client ID. Enter the password and client ID and then click Open Enterprise Dashboard. The Digital Analytics Enterprise Dashboard opens in a new window.

Registration-related data processing and reports calculation is improved!

Starting in this release, registration data processing logic is improved for more accurate results in related reports.

June 2019

Table 2. June 2019 improvements and new features for IBM Digital Analytics.
Enhancement Description

Date and segment compare is now supported in hierarchy reports that you export and email (with additional updates in July).

Starting in this release, when you export or email hierarchy reports that contain date or segment compare data, the comparison information is persisted in the exported or emailed report. In earlier releases, date and segment compare data was not persisted in hierarchy reports that you emailed or exported.

Help shape the future of IBM Digital Analytics and IBM Watson Customer Experience Analytics.

You can influence future product features and user experiences in IBM Digital Analytics and IBM Watson Customer Experience Analytics by signing up to participate in our design research. By signing up, you have the opportunity to take part in activities like testing prototypes, providing feedback, participating in interviews, and completing online surveys. Opt in or out of any study, as desired. To sign up, go to Use Research Profile.

Access the IBM Digital Analytics Knowledge Center from Watson Assistant.

Starting in this release, when you ask Watson a question, Watson responds with answers to your question and a link to the IBM Knowledge Center. Click the link to access the search capabilities in the IBM Knowledge Center.

Access the Digital Analytics Real-time Monitor directly from the Digital Analytics UI.

Access the Digital Analytics Real-time Monitor by clicking the corresponding Monitor link in the left navigation in the Digital Analytics standard workspace.

After you click the Monitor link, a window opens where you enter your password for the Monitor. Enter the password and click Open Monitor to open the Digital Analytics Real-time Monitor in a new window.

The Report API now supports JSON format.

We've added support for JSON to the Report API. Now, you can use the Report API to export your reports to CSV, Excel, Tableau, and JSON formats.

The Report API now supports JSON format.

We've added support for JSON to the Report API. Now, you can use the Report API to export your reports to CSV, Excel, Tableau, and JSON formats.

Create alerts to monitor activity around important Product category metrics.

You can now configure Digital Analytics to send email notifications when critical Product category metrics exceed thresholds that you define. For example, create an alert when a large number of sales occur for a specific product. To create alerts based on Product category metrics, go to the Create alert modal by clicking Create alert in the Alert Manager window, and then select Product categories. Click Add product to specify products that you want to monitor.

True path reports now support segments.

You can now add segments to ad hoc True path reports and the following standard True path reports: Session Event Funnel, Session Purchase Funnel, and Visitor Purchase Funnel.

We updated some terms in the Digital Analytics TagBar.

"Attributes (Explore)" is now called "Attributes", "Order Number" is called "Order ID", and "Customer ID" is called "Registration ID". You can find these changes in all versions of the TagBar: Internet Explorer, Firefox, and Chrome.

April 2019

Table 3. April 2019 improvements and new features for IBM Digital Analytics.
Enhancement Description

"No end date" is persisted in reports after you change the date frequency in the Calendar.

In earlier releases, if you selected "No end date" in the Calendar and then changed the date frequency, the "No end date" option turned off.

Quickly find user groups that a report is shared with.

Now in Digital Analytics, you have two ways to see the user groups that a report is shared with. You can check the report tool tips or the report properties. To display a report tool tip, hover over the report in the left navigation menu. To see report properties, click on the action menu in the report tile of a workspace and then select Properties.

Date ranges are now saved in custom views of Top Line Metrics reports.

In earlier releases, if you changed the date range of the Top Line Metrics report and then saved the view, the date range was not saved in the custom view.

When unique-based metrics change to no longer being unique, the corresponding metric name in the IBM Digital Analytics UI is updated, and a message is displayed.

For example, "Unique Visitors" changes to "Visitors" and the following message is displayed, "Note that unique-based metrics are no longer unique. Ask Watson about our deduplication logic to better understand when metrics are considered unique."

For information about unique metrics and deduplication, ask Watson, "How do I know when unique-based metrics, such as unique visitors, are unique in reports?"

Hierarchy reports support date and segment compare.

Date and segment compare is now supported in all ad hoc and standard hierarchy reports, except for the Page and Product Category reports. You can save views of hierarchy reports with compared dates and segments. Comparison data is not included in hierarchy reports that you export or email.

The next release of IBM Digital Analytics will support date and segment compare in the Page and Product Category reports and in hierarchy reports that you export or email.

February 2019 released features

In February 2019, the following features were introduced.

Table 4. February 2019 improvements and new features for IBM Digital Analytics.
Enhancement Description

File names and report headers for exported reports now show a date range.

For example, if you export a monthly report on January 15, 2019 the file name shows [CID]_[ReportName]_[20190101]_[20190115]_MONTHLY and the header in the report shows Month: Jan 2019 (01/01/19 - 01/15/19). In earlier releases, neither the file name nor the report header showed a date range.

To make the relationship between the trended view and the bar chart view clearer, we are moving the Trend icon to the top of the report workspace!

We moved the icon because some users might not be aware that the trended view shows only the rows that are selected in the bar chart view. To select rows for the trended view, go to the bar chart view, select the rows that you want to view in the trended view, and then click the Trend icon that is at the top of the report workspace. To return to the bar chart view, click the Trend icon or the Bar icon.

You can now export heat maps for Top Line Metrics reports to Excel, CSV, and PDF.

Go to the heat map for the Top Line Metrics report, select Export from the Actions menu, and then select the type of report that you want, either Excel, CSV, or PDF. Digital Analytics downloads the report for you in the select format.

Administrators can sort channel names and active vendors when editing custom marketing channels in the Admin UI.

Simply click the Up / Down arrow next to Channel name in the Marketing channel window or next to Active vendor in the Create channel window.

You are now restricted to three login attempts in Digital Analytics.

Starting in this release, when you log in to Digital Analytics, you are restricted to three failed login attempts before you are locked out and a password reset email is sent.

Updates to the TagBar!

  • You can resize the TagBar area that is at the bottom of your site page by dragging the TagBar up and down. The area can be minimized down to 10 pixels.
  • The TagBar extension is easier to install on Firefox. Now, when you install the TagBar from the Digital Analytics UI, the TagBar extension is automatically installed on your browser. In earlier releases, you needed to download the extension to your local computer and manually install it.
  • Now, when you open the TagBar on a page, the TagBar opens in the tab that you are currently using. In earlier releases, the TagBar opened in all instances of the browser.

Report emails provide link for unsubscribing from scheduled report emails.

To unsubscribe from scheduled report emails, click the link within 48 hours of receiving the email. Digital Analytics opens a window where you unsubscribe from report emails.

Tracked and anonymous comparison data is now available in Top Line reports that you export and email.

In earlier releases, tracked and anonymous comparison data was not available in Top Line reports that you exported or emailed. Now, these reports contain a column for tracked and anonymous data.

January 2019 released features

In January 2019, the following features were introduced.

Table 5. January 2019 improvements and new features for IBM Digital Analytics.
Enhancement Description

Data subject requests, such as requests to access or delete personal information, are easier than ever!

The process for submitting data subject requests has changed. Now, to submit a data subject request, simply email your request to COMMSEC@US.IBM.COM.

You can now add New/Repeat Visitors to segments.

When you apply the New Visitors segment, Digital Analytics processes all sessions with the cookie value that occurs in any NEW session for the specified report date range. If you apply the Repeat Visitors segment, Digital Analytics processes all sessions with the cookie value that does NOT occur in any NEW session for the specified report date range.

The title for the Mobile Device Type column in the Mobile Devices report is changed to Device Type.

Additionally, the column shows Desktop/Non-Mobile for non-mobile devices. In earlier releases, the column showed Unknown for non-mobile devices.

December 2018 released features

In December 2018, the following features were introduced.

Table 6. December 2018 improvements and new features for IBM Digital Analytics.
Enhancement Description
You can now export True path reports as CSV and Excel files in Digital Analytics.

In earlier releases, you could export True path reports only as PDF or PNG files. To export a True path report as a CSV or Excel file, click Menu > Export > CSV or Menu > Export > Excel.

View information about steps in True Path reports by using hover.

You can now view information about steps in True Path reports by hovering over steps in the True Path reports configuration pane. When you hover over a step, a tooltip displays information about the step, such as the step's name and page ID.

Column order and sort order are persisted in reports that you email and export.

For example, if you customize a report in the Digital Analytics UI by changing the column order and then export the report, the exported report retains your changes. In earlier releases, the format of the exported report returned to the Digital Analytics default format.

November 2018 released features

In November 2018, the following features were introduced.

Table 7. November 2018 improvements and new features for IBM Digital Analytics.
Enhancement Description
Manage Digital Analytics users in IBM Watson Customer Experience Analytics.

Organization administrators for Digital Analytics can now use the IBM Watson Customer Experience Analytics application to manage Digital Analytics users. In Digital Analytics, the Manage users in CXA link under Admin goes to the Watson Customer Experience Analytics application, where administrators can manage users for Digital Analytics, Tealeaf on Cloud, UBX, and Watson Customer Experience Analytics.

Navigate directly to page URLs in Top Pages, Page Categories, and Page Categories - Hierarchy reports.

To go to the URL for a page in the report, click the three-dot menu in the page row. The Actions menu opens where you select Navigate to this page.

Create and manage alerts in the new Alert Manager window.

You can create alerts that provide email notifications when critical metrics exceed user-defined thresholds. Use alerts to monitor activity around important Top Line, Top Pages, and Referring Sites metrics. The Alert Manager is located under the Admin section of the primary navigation menu.

You are returned to your previous page location in the report workspace or Report Manager after you click out of a report by using Collapse.

For example, in earlier releases, if you scrolled down in the Report Manager, opened a report, and clicked Collapse, you returned to the top of the page in the Report Manager and not to your previous page location.

You can email Link Click Data for the Top Pages, Page Categories, Exit Pages, and Entry Pages reports.

Go to one of the report types that contain Link Click Data, click the three-dot menu for the page, and select Schedule Email for Link Click Data. The Schedule Email modal opens where you schedule the email as an Excel file or CSV file.

In earlier releases, you could only download Link Click Data as an Excel file from the Top Pages report and you could not email the data. In this release, Link Click Data is renamed Download Link Click Data.

To manage emails with Link Click Data, use the Email Manager and look for [Report Name]_Link Click Data emails under Link Click Data.

You can email True path reports one time or schedule recurring emails on a daily, weekly, monthly, or quarterly basis.

You can email a True Path report one time as a PNG, PDF, Excel, or CSV file attachment. If you schedule recurring emails, select from Excel or CSV file attachments. Scheduling options are available based on the availability of the corresponding recurring report. For example, the monthly option is available only when you have monthly recurring reports.

Report filters are persisted when you email and export reports.

For example, if you apply a filter to a report and then email the report, the data in the emailed report matches the report data in the UI. In earlier releases, the filter was removed when the report was emailed or exported.

Changes to custom workspaces and reports in custom workspaces are saved between Digital Analytics sessions.

For example, in earlier releases, if you changed the order of reports in a custom workspace or changed the dates in a report calendar in a custom workspace and then logged out, your changes were not saved. Now, if you make these types of changes, the changes are saved in future Digital Analytics sessions.

You can select rows to display in the chart for reports that compare date ranges and segments.

In earlier releases, Digital Analytics did not provide Select Rows check boxes for rows in reports that compared date ranges or segments, and the chart showed only the top 10 rows. Now, Digital Analytics provides check boxes that you can check to select rows to show in the chart. The Select Rows option also provides quick selections for the top five, ten, 15, 20 and 25 rows.

Report charts display compare periods for selected events.

In earlier releases, when you compared periods for a selected event, the chart showed a comparison for the first event in the event list, regardless if the event was the selected event.

You can copy ad hoc True path reports.

In earlier releases, if you tried to copy an ad hoc True path report, the steps did not save correctly and the report builder did not show the correct configuration from the copied True path report.

September 2018 released features

In September 2018, the following features were introduced.

Table 8. September 2018 improvements and new features for IBM Digital Analytics.
Enhancement Description
Log in to IBM Digital Analytics with an IBMid.

Users can now use an IBMid to log in to IBM Digital Analytics. An IBMid is useful when you want to access multiple IBM offerings without logging in multiple times, such as accessing the IBM Support link from Digital Analytics.

When a user logs in to Digital Analytics for the first time by using an IBMid, the user is prompted to link the IBMid with a Digital Analytics client ID.

Digital Analytics now supports recurring email delivery of workspaces.

In earlier releases, you could email a workspace only one time. Now, you can schedule workspace emails to be sent daily, weekly, or monthly by selecting the corresponding option in the Schedule Email drop-down. To use this feature, reports in the workspace must not have an end date or must not be past the end date. Scheduling options are available based on the availability of the corresponding recurring report in the workspace. For example, the monthly option is available only when the workspace contains monthly recurring reports.

Digital Analytics alerts you when your session is about to time out.

Starting in this release, Digital Analytics displays an alert with a 5-minute countdown before your session expires. You can confirm that you want to log out, indicate that you want to remain logged in, or let the session expire. If you navigate to another browser tab, an icon in the browser tab shows your status.

Reports with personal data are excluded from workspaces that you email.

Starting in this release, if you email a workspace that contains a report with personal data, the report is excluded from the email. In earlier releases, Digital Analytics did not let you email workspaces that contained personal data.

Report owners are immediately notified when ad hoc reports finish processing.

Notifications are displayed at the top of the Digital Analytics screen. When a one-time report finishes processing, a green check mark, banner, and link to the report are displayed. When a recurring report finishes processing, the banner is displayed twice - the first time when the first report finishes processing and the second time when the history is complete.

Additionally, we've added a Report status menu to the Digital Analytics header so that you can track the status of active ad hoc reports as they run. The Running reports section displays each report's name and start time. The Completed reports section of the Report status menu shows all reports that are finished processing. Completed reports remain in this section until the user clicks to open the report.

The Report status menu displays a red number badge that indicates the number of new, unread, completed reports.

Standard report descriptions provide more details.

Now, when you hover over a Standard report in the left navigation, a tooltip appears that shows the report type, report frequency, and whether the report contains personal data. In earlier releases, the tooltip showed only the report name, the name of the person who created the report, and the creation data. Report details in the Properties window in the report widget are similarly enhanced.

You can now share views of Standard reports with other users.

Simply select Share in the Manage views modal for the Standard report. The Share modal opens where you select groups for sharing.

Only users with PII access can select dimensions that contain personal data.

For users who do not have PII access, the following dimensions are restricted: RegistrationId, Email, City, State, Postal code, Country, IP address, and more attributes that are identified by the client in the Tab Attribute tab. Reports with these dimensions are also restricted.

You can now set start dates for segments in Standard reports to 800 days in the past.

In earlier releases, you could set segment start dates to only 30 days in the past.

Our Marketing Channel and Marketing Program reports are replaced by the beta reports.

We simply replaced the reports and removed the beta label! So now, you can create custom channels in Digital Analytics and the channels are included in your Standard reports.

Run export directly from the Digital Analytics UI!

Use Export, located under the Build section of the primary navigation menu, to extract granular visitor behavioral data that you want to send to third parties or to use in analyses or marketing activities outside of the Digital Analytics application suite. These data extracts can be delivered to any external SFTP target. When you export data, choose from three types of export: Activity Record Feed, Customer Record Feed, and Search Data Feed. The Activity Record Feed delivers a daily export that is configurable to include one or more of the supported visitor site activities. The Customer Record Feed delivers a daily or weekly export that is configurable to include any number of visitor site activities, customer attributes, and session attributes. The Search Data Feed delivers a daily export that includes marketing program sales, attribution sales, and order data.

August 2018 released features

In August 2018, the following features were introduced.

Table 9. August 2018 improvements and new features for IBM Digital Analytics.
Enhancement Description
You have more control over user access to segments and filters.

Starting in this release, IBM Digital Analytics provides two new user permissions, Public Segment and Public Filter, that enable users and administrators to make segments and filters public. By default, new segments and filters are private and only available to administrators and the users who create them. Public segments and filters are available to all users. Existing segments and filters that were created before this public/private feature are always public but can be made private by administrators.

Enhancements to the Report manager provide users with better visibility and control of data.

  • The search function is expanded to allow you to search across all fields and columns in the Report manager. For example, if you search on a specific user, all the user's reports are returned. In earlier releases, you could search only on the Workspace and reports column.
  • Filters are added to all fields and columns.
  • Columns are larger and can be manually re-sized by users.
  • Two new columns are added to the Report manager. You can use the Last viewed by column to view the user who last viewed a report and the Last viewed date column to see the date when the report was last viewed. You can sort these columns too.

Reports are improved for usability and function.

  • Starting in this release, you can select a start date for segments that you apply to standard reports. With no end dates, segments are calculated on an ongoing basis. By default, the start date is set to today's date, but you can change the start date to any date that you want. End dates will be supported in a future release.
  • It's easier now to chart and trend data by using quick select top row options in reports. Click the Select rows box in report grids to display the top row options. Charts and trends are dynamically updated to show the top 5, 10, 15, or 20 rows, based on the display option that you select. To clear data, select Deselect All.
  • You can now add up to 15 metrics to a report.
  • To make it easier to view and compare metrics across columns, horizontal scroll is added.
  • You can now save filters to views in standard reports.
  • The Top Converters Report now supports one-time email and export. The PDF, PNG, EXCEL, and CSV file types are supported for both email and export. Export also supports the Tableau file type.
  • Digital Analytics now lets you add conversion events and elements to Click stream reports. For example, if you consider PDF downloads to be conversions, you can add PDF download conversion events to Click stream reports.

You can email reports that contain compare data and segments.

Now, when you email reports that compare data or contain segments, the email contains the compare calculations or the segment. In earlier releases, compare calculations and segments were dropped from emailed reports. This occurred for both one time emails and recurring emails.

Enter multiple criteria in segments and filters more quickly.

Starting in this release, you can add criteria to segments and filters by entering a comma-separated list in the Values field. This function is useful when you want to add many criteria to a segment or filter but you don't want to add criteria manually. For example, if you need to create a filter with 100 criteria, you can paste the criteria into the Values field as a comma-separated list. Each value must be separated by a comma and a space, and you must use the same operator for all values, such as the contains operator. After you enter the comma-separated list and click away, Digital Analytics automatically parses the list into new rows.

Date ranges are redesigned in the Calendar window.

To improve usability in the Calendar window, date ranges are redesigned to provide the following options: Day, Week, Month, and Quarter. Now, to select a range of days, such as one day or multiple days, use the Day option instead of the Custom Date Range option, which is no longer available. The date range for the Day option is calculated as a fiscal period.

Trended data displays in ascending order when you export Top Line Metrics reports to Excel files.

For example, if you export data for July 1 to 5, the first line of the report shows data for July 1 and the last line shows data for July 5. When you exported trend data in earlier releases, the data displayed in descending order.

Digital Analytics provides three new dimensions for registered organizations.

The dimensions are Organization Name, Postal Code, and Region. The IBM address maps to the organization that registers the IP address.

June 2018 released features

In June 2018, the following features were introduced.

Table 10. June 2018 improvements and new features for IBM Digital Analytics.
Enhancement Description
Answers from Watson
  • We know your time is valuable when it comes to finding the information you need. Now, with the power of Watson, answers to your questions are at your fingertips. Simply click the Watson icon at the top right of your screen and ask Watson your question - he responds to voices, too!
  • If you need technical information, click the Develop card at the bottom of Watson Assistant to go to WCXA in developerWorks. The developerWorks developer center provides developers with all the information and tools they need to customize their applications using the Digital Analytics SDK.
  • Watson also provides support when you have a question or problem. Simply click the Support card at the bottom of Watson Assistant to go to the IBM Support Center.
Help us make IBM Digital Analytics even better

Do you have a great idea about how to make Digital Analytics even better? Great! You can now submit your suggestions through our new Aha! Watson Marketing Ideas site. Our product team will review your input and provide status updates. We only ask that you review other suggestions first so that you know what we are already working on. Don't worry if your idea has already been submitted by someone else. You can still add your two cents by commenting on other people's suggestions. You can even vote on suggestions! We use all this information to prioritize development of new features.

Our reports get better and better! Here's how we've made reports even better.
  • Click stream reports can now expand to 10 nodes.
  • Top Line Metrics reports now support quarter-to-date and year-to-date date ranges.
We've expanded management of personal data to our legacy Digital Analytics application and associated applications
  • Management of personal data is important to you and to us! That's why we've expanded management of personal data in Digital Analytics to the legacy Digital Analytics, Export, Import, DDX, adTarget, LIVEMail, LIVEMail3, Digital Recommendations, and Explore applications and associated modules. Now, when you mark attributes for personal data in Digital Analytics, your updates are automatically synced with these applications.
  • Remember, only users with the "Personal IP, registration" permission can access applications that contain personal data. If you need to access personal data, ask your Admin to assign permissions by contacting support.
  • But that's not all! We've also extended the ability to delete personal data in IBM Digital Analytics to the legacy IBM Digital Analytics, Explore, LIVEMail, and AdTarget applications and associated modules. To request deletion of personal data, either open a support ticket or submit via the IBM Privacy notice link.
  • Digital Analytics automatically logs PII events and can provide a log of these events to customers on request. PII events include each time a report with PII data is accessed by a user, modification of PII, and deletion of PII. To request a log, either open a support ticket or submit via the IBM Privacy notice link.
  • One last thing about managing personal data. If a customer "opts out" of Digital Analytics for data collection, either as a total opt-out or anonymously, data collection for Digital Recommendations is ended as well. Users continue to receive recommendations based on where they are navigating in a site and the associated "wisdom of the crowd"; however, after users opt out, personalized recommendations based on their behavior are suppressed.

May 2018 released features

In May 2018, the following features were introduced.

Table 11. May 2018 improvements and new features for IBM Digital Analytics.
Enhancement Description
Expanded management of personal data  
Referencing reports, segments, filters are updated for personal data status When tag attributes, segments, and filters change their personal data status, all referencing reports, segments, and filters update accordingly. For example, when a segment that didn't have personal data now does, all referencing reports, parent segments, etc update to containing personal data and restrict access accordingly. When a segment goes from containing personal data to not, all referencing parent segments update accordingly; however, all referencing reports still behave as if containing personal data.
Request deletion of your personal data You can request deletion of your personal data within IBM Digital Analytics by filling out a form with your Registration ID/email address and dates. To make this request either open a support ticket or submit via the IBM Privacy notice link.
Expanded functionality  
New support portal IBM has updated to a new support portal that can be found here: http://www.ibm.com/mysupport. All links to support are updated to direct you to this new portal.
Add standard reports to an ad-hoc workspace You can add standard reports to an ad-hoc workspace for easier viewing and use. The standard report exists as a single report (instead of a copy), so it can be viewed/surfaced in any of the work spaces. Any adjustments you make in one workspace will update in all.
More control over displaying trend lines You now have more control over displaying trend lines. You can choose alternative dimension values between different chart modes and the report will remember these values when you switch to another mode. For example, you load a report in the Trend chart mode with the default dimensions selected. You can switch to Bar chart mode, and the report will reload remembering the dimension selected in the Trend chart mode. If you decide to then select different dimension values in the Bar chart mode and decide to switch back to the Trend chart mode, the report will remember these changes from the Bar chart mode.
Automatically refresh and add records to the top of the CDF list When importing, the UI automatically refreshes and adds the record to the top of the CDF list when the upload is successful.
Custom Marketing channels All admins can now create their own Custom Marketing channels. This feature can be found under the Admin section in the primary navigation menu. You can also edit and delete your channels as needed.
View Marketing Channel Stream reports You can view Marketing Channel Stream reports to visualize the channels visitors used on their final converting session. Users can expand the tree backwards through the lookback window to understand the preceding sessions in sequence. This report includes two views: the Visitor Stream and the Converter Stream. The Visitor Stream view starts with visitors’ final sessions. The Converter Stream view starts with the visitors’ final converting sessions and includes only visitors who converted during the report date range.

March 2018 released features

In March 2018, the following features were introduced.

Table 12. March 2018 improvements and new features for IBM Digital Analytics.
Enhancement Description
Expanded reporting  
Create ad-hoc Form reports You can create ad-hoc Form reports to gauge the success of your forms and help diagnose issues your users may have within your web or mobile forms. You are presently able to use the following dimensions and metrics: Form Name, Form Field Name, Sessions, Page Views, Submits, Unloads, Resets, Average time, Max Time, Min Time, Field edited, Field edited %, and Unload field %.
Download LIVEview link click data For reports containing a Page ID dimension such as Page Categories or Top Pages, you can download LIVEview link click data. This provides page-level information, such as page views and average time on page.
Trend view of hierarchy Standard Reports The trend view of hierarchy Standard Reports now shows up as a hierarchy instead of a flat list.
Top Line Metrics have Hourly Heat Map Top Line Metrics reports now have Hourly Heat Map functionality for the following metrics: Sales, Orders, Items Ordered, New Visitors, New Buyers, New Registrants, Page Views, Product Views, Total Sessions, Tracked Sessions, Average Session Length, On-Site Searches, Items/Order, Cart Abandonment Rate, Page Views/Session, Orders/Session, Tracked Shop Actions, and Tracked Custom Tags.
Order ID logged anytime in the past Digital Analytics now uses the same order duplication logic as legacy Digital Analytics. Digital Analytics now checks if an Order ID for a given transaction has already been logged any time in the past, instead of only the past 48 hours.
Administrative features  
Share individual reports with others You can share individual reports with other users in the same client ID. This extends your sharing ability beyond just the entire workspace. These shared reports appear in the Shared Workspaces section.
Email Manager When emailing reports, you can edit and/or delete them with the Email Manager. Admins have access to all emails; all other users only have access to the emails they create.
Admins manage reports Admins can manage the reports available to themselves and other users. From the Report Manager, admins can copy, stop, delete, share, broadcast, export, and email reports in My Workspaces and Admin Workspaces.
Personal data In our last release, we introduced the ability to flag attributes that may contain personal data. In this release, we updated the header label of PII to Personal Data. However, functionality has remained the same. Reports, segments, and filters now indicate whether it contains personal data or not. And anytime a user accesses a report, segment, or filter with personal data, the access is logged with a timestamp, username, the report/segment/filter name, clientId, and what personal data was accessed.
Implementing To ensure that tags on a page are sending the appropriate values in the appropriate fields, you can now install the TagBar extension or the Browser Plug-In extension. Any tags that do not show up in the TagBar could indicate a problem with the code or a JavaScript error that is preventing the tag from being rendered. You can use this information to immediately correct and improve your data collection. These installations can be found under the Admin menu within the primary navigation menu.
SDK updates The Digital Analytics SDK has been updated, all SDK information can be found in the developerWorks® DevCenter: Customer Experience Analytics Platform.

February 2018 released features

In February 2018, the following features were introduced.

Table 13. February 2018 improvements and new features for IBM Digital Analytics.
Enhancement Description
Improved functionality for reports  
Rename adhoc reports You can now rename your adhoc reports, even if it hasn't finished processing.
Delete unused calculated metrics You can delete unused calculated metrics. You cannot delete calculated metrics that are used in an existing report.
Calendar selections remembered When navigating between Standard reports and Standard work spaces, calendar selections will be remembered and apply to the new Standard report or workspace.
Pull report data with REST API You can also pull report data directly using a REST API from the Export action on a report.
mmc_clicks metric The mmc_clicks metric is now available in the Marketing Programs report.
Filter and sort in Top Converters report You can now filter and sort in the Top Converters report.
Quickpick suggestions Quickpick suggestions will fill as you type when adding criteria to a filter, similar to when adding criteria to a segment.
View Channel Venn reports You can now view Channel Venn reports to observe the overlap of two or three marketing channels with a specific metric. For example, when you select the "Visitor" metric, the Channel Venn report shows where visitors were acquired through one or a combination of channels.
Anonymous data in Top Line Metrics report Top Line Metrics report now include anonymous data. Anonymous metrics include traffic from visitors whose permanent cookies are blocked or removed, or who have "opted-out" of Digital Analytics cookies. This additional data improves the accuracy of your reports.
Visual improvements  
Continued improvements to the UI

We continue to improve the Digital Analytics UI for ease of use and visibility. For example, Report frequency is used instead of Data breakouts to the calendar breakouts of daily, weekly, etc. Accented and non-accented characters do not change your search or type-ahead results. We increased the modal size to ensure columns are wide enough to view as much information as possible, especially noticeable with the Segments and Breakouts modals. You can now resize your navigation panel in Internet Explorer, previously was only available in other browsers. This helps improve the visibility of full report names.

Improved handling of personal data  
Tag personally identifiable information You can tag personally identifiable information to prevent unauthorized users from viewing this data. Only Admins can determine who has permission to view personal data, and presently Admins can only change this user permission by contacting support.

November 2017 released features

In November 2017, the following features were introduced.

Table 14. November 2017 improvements and new features for IBM Digital Analytics.
Enhancement Description
Able to filter columns by OR criteria Previously, you were able to filter columns only by using AND. Now, you have the option to filter columns by OR criteria as well as mixing AND and OR criteria
New Site Attribute column Site Attributes are available as a new dimension for creating ad hoc reports.
Custom Marketing Channels report You are able to run custom Marketing Channels reports to help you understand which channels drive the most traffic and have the best conversion rates for your website.
Updated password reset screens When resetting a password, there are now two additional screens to validate your reset password and attempt to login again.
Broadcasting capabilities updated for current support level Only top level segments or segments without nesting can be published to UBX presently.
Expanded Segment and Filter criteria screen The segment and filter criteria screens expand to the entire width of the modal for increased visibility and ease of use for the available selections.

October 2017 released features

In October 2017, the following features were introduced.

Table 15. October 2017 improvements and new features for IBM Digital Analytics.
Enhancement Description
Hardware upgrade to Hadoop 2.8.2 This hardware upgrade increases performance.
Publish segments from Digital Analytics to Exchange You can allow segment syndication between UBX and Digital Analytics. To get the connection, contact IBM Support to configure the UBX endpoint with Digital Analytics.
All Digital Analytics files are translated When you switch locale, all dimensions, metrics, categories, and pages are fully translated. The following languages are translated:
  • Brazilian Portuguese
  • French
  • German
  • Japanese
  • Korean
  • Simplified Chinese
  • Traditional Chinese
  • Spanish
  • Italian
Workspaces that are not relevant to a search are filtered from search results When you search, the list of reports and workspaces is filtered to include only relevant reports and workspace. The report filtering is the same. Workspaces are filtered out if the workspace name does not contain the search term and it does not hold a report containing the search term.
Rolling time ranges in Standard Reports You can apply a rolling time period to your Standard reports to calculate week-to-date and month-to-date periods. These reports run every day to recalculate the data for the current week or month.
Top Converters reports available The Top Converters report shows channel details for the top 1000 visitors by sales (or the corresponding metric for your vertical) on your site. You can drill down to analyze details for a specific visitor.
Broadcast reports across client IDs You can copy/broadcast reports from one client ID to multiple other accessible client IDs. When broadcasting the report, any of the custom components are included in the report, i.e. the report definition, custom metrics, tag attributes, segments, filters, chart selection, and calendar.
Category Definition File import available A Category Definition File (CDF) is an import that allows you to load your content category structure into the UI. Available in both Standard and ad-ho reports, you can view the content category structure within your website.
Same Session segments have new AND/OR functionality When building segments, you can use OR at the "top level." For example, you can create the following segments:
  • Product Category Viewed CONTAINS "shirts OR Page Category Viewed CONTAINS "shirts"
  • Marketing Program IS "google paid" OR Destination URL CONTAINS "gpa123"
Able to pull report data from Digital Analytics using a REST API Using a REST API, you can pull report data from Digital Analytics.
Adjusted sizing of the chart and grid for Standard funnel reports The chart and grid no longer overlap in Standard funnel reports.
Applications Completed metric available The Applications Completed metric is available to the Page Category and Top Pages reports.
File sent via schedule show only selected metrics Previously when using Create Schedule on any report, the file showed all metrics. Now, only the metrics selected appear.

August 2017 released features

In August 2017, the following features were introduced.

Table 16. August 2017 improvements and new features for IBM Digital Analytics.
Enhancement Description
Downloaded and emailed reports maintain Excel formatting When a report is emailed or downloaded in Excel-format, metric columns maintain their formatting. For example, numeric columns format as "Numbers" instead of "Text," revenue columns format as "Currency," and percentage columns format as "Percentage."
When exporting a report, date and number format updates based on locale selection When switching to another language (for example, French), the Email and the exported/downloaded file is translated to French for column headers, metric/dimension names, and header content.
Schedule quarterly reports When building an ad-hoc report, you can schedule a recurring report to be run on a quarterly basis. On the calendar control, you can now check a “Quarterly” box to run the report for each historic and future quarter.
Cross Sold Products report This report shows a hierarchical presentation showing the top Product IDs and within each product ID, shows the top products that were also sold with that product.
Site Alias dimension available for reporting For Multisite customers, the Site Alias dimension is now available for building ad-hoc reports. You can find Site Alias in the breakouts list when building new reports.
Improved Help Documentation The Help link from the user interface is updated to link directly to the Digital Analytics content so that it’s easier for you to find content specific to the new platform. Within the help documentation, you can find new information regarding upcoming changes to our DevCenter for technical guidance.
Global translations of user interface The user interface has been translated to translate many of the definitions, metrics, dimensions, and other actions within the report interface. Translations have occurred across all supported languages. Additional translations will be delivered in future releases.
Type-ahead now available in Filters When building new filters, you can now use the Type-ahead functionality to search for available values. After selecting your criteria and operator, you can begin typing in values box to pull up a list of values that meet your typed criteria.
Page Categories and Product Categories supports 15 levels of categorization The Page Categories and Product Categories reports have been expanded to support 15 levels of page or product categorization.
Support for same session report segments on data extension dimension A report can contain a same session report segment on the data extension dimension.
All hierarchical Standard reports as "end node only" Individual rows for each level of a hierarchy contained in a category tree used to be presented. This created multiple rows for a single product. Now, each product has only one row presented.
Two new export types available when building a new import job: Activity Record Feed and Search Data Feed When building a new import job, you can now select Activity Record Feed and Search Data Feed from the list of export types.
Able to view existing export jobs You can view all existing active or inactive exports jobs. The jobs are organized by Export type and in alphabetical order within each type.

June 2017 released features

In June 2017, the following features were introduced.

Table 17. June 2017 improvements and new features for IBM Digital Analytics.
Enhancement Description
Standard reports show quarterly and yearly time periods You can select quarterly and yearly reports for all standard reports.
Support linked from the Help menu From the Help menu, you can click the Support link to reach the support site. If you are not already logged in, you will arrive at the support login page to login.
Additional data extension dimension filters Reports can contain a filter with a data extension dimension target.

May 2017 released features

In May 2017, the following features were introduced.

Table 18. May 2017 improvements and new features for IBM Digital Analytics.
Enhancement Description
Modal Performance Optimization The pop up modals have been enhanced to improve loading time and availability of data so that they can be rendered more quickly.
IBMid integration with Watson Customer Experience Analytics You can link your Client IDs with an IBMid for your account for a single sign-on experience going forward between Digital Analytics and Watson Customer Experience Analytics.
Improved clarity and usability of TruePath reports % of Sessions Completed metric is now % of Sessions Completed TruePath. TruePath reports now only present Potential Sales and Sessions on This Step in the funnel charts, but continues to process and allow all other currently available metrics for TruePath reports..
Explore Email Management to ad-hoc reports Explore Email Management allows you to see and modify all available emails. Administrators have additional access to edit email options for the report and manage all email subscriptions to the report under the Manage section.
Selected metrics show in the legend Instead of having to click to see which metric is selected, the name of the metric displays in the legend.
Custom Date ranges available for Standard Reports Custom Date ranges are available for Standard Reports so that you can apply a date range outside of the standard daily, weekly, or monthly fiscal time periods.

March 2017 released features and fixes

In March 2017, the following features and fixes were introduced.

Table 19. March 2017 improvements and new features for IBM Digital Analytics.
Enhancement Description
New metrics available in Product reports. You can use the following product report metrics: Item Abandonment Rate, New Buyers, and Unique Buyers/Unique Visitors.
New metrics available in Event reports. You can use the following event report metrics: Event Points/Session and Events/Session.
New metrics available in Geography reports. You can use the First Time Orders geography report metric.
New metrics available in Content reports. You can use the following content report metrics: Percent of Total Entries, Percent of Total Exits, Percent of Total Sessions, and Exit Rate.
Implemented new Ghostery (now Evidon) platform. The Ghostery platform has been updated to use the latest TrackerMap technology and rebranded to use the Evidon brand name.
The segment builder Segment Category drop-down menu functions as a true typeahead drop-down. As you type in the Segment Category field, the drop-down menu automatically filters the results based on the entry.

February 2017 released features and fixes

In February 2017, the following features and fixes were introduced. This release improved performance and query optimization for generating ad-hoc reports.

Table 20. February 2017 improvements and new features for IBM Digital Analytics.
Enhancement Description
All data breakout selections are available in the Calendar when building ad hoc reports. When you build an ad hoc report, all four data selections (one-time, daily, weekly, monthly) are available in the Calendar.
An information icon will notify users when a report is not showing all the available rows. The information icon appears when a report is not showing all the rows in trend or standard view. You may click on the icon to review the message.
When comparing date selections in Standard Reports,the logic now allows comparing a time period to the selected previous month instead of the most recent month. Previously, if it was the first week of a current month, and a user selects "Same Week Last Month" to compare, it would select the same week.

"Last" is now "Previous." When a user compares one period to the month before, it will compare the time period to the previous month and not the most recent month.

A second metric can be added as a bar chart to charts. When a second metric is added to a chart, it can display as a bar chart. A chart can maintain two metrics with up to ten rows (breakout values).
Ad-hoc reports can compare two date ranges. Based on the date selection assigned to the report, a user can compare timeframes within the report. For example, if a user has build a weekly report, the user can compare any two available weeks after the report returns.
Note: This does not apply to one-time reports.
Trended Reports can now send single-tab emails of all metrics and dates in a single grid. Before, when a trended report is emailed, each metric appears either on a separate tab in the Excel spreadsheet or in a completely separate CSV file. Now users receive a single email with the data in a single grid.

January 2017 released features

In January 2017, the following features were introduced.

Table 21. January 2017 improvements and new features for IBM Digital Analytics.
Enhancement Description
Standard hierarchy reports available
  • Elements by Category
  • Events by Category
  • Marketing Programs by Vendor
  • Mobile Browsers
  • Mobile Devices by Type
  • Mobile Operating Systems
  • Natural Search by Search Engine
  • Operating Systems by Version
  • Real Estate by Page
  • Site Promotions by Promotion
  • Page Category by Category
  • Product Category by Category
Standard flat/funnel reports available
  • Natural Search
  • Referring sites
  • Abandoned Products
  • Entry Pages
  • Exit Pages
  • Real Estate
  • Site Promotions
  • Session Event Funnel
  • Session Purchase Funnel
  • Time Zones
  • Top Products
  • Visitor Purchase Funnel
Impression data available You can now view impression data
Trend By feature added to Top Line Metrics In the Top Line Metrics report, you can now select trends within a specific date ranges. The drop-down options depend on the selected date range.
Select a favorite view as default in Standard Reports view In the Standard Reports view, you can select a preferred view to default every time you log in. To select a favorite, click on the star icon next to the view name.
Trended reports display 100 rows Trended reports increased the number of displayed rows from 10 to 100 per time period (day, week, month).
Able to combine segments in ad-hoc reports You can now combine multiple segments in the same report. Select the multiple segments and then choose to Group them together.
Able to delete Top Line Metrics and Standard Report views As an owner of a Top Line Metrics report or Standard Reports, you can now delete views that are no longer necessary.
Able to copy full report grid to your clipboard With the Copy Data Table feature, you can place the entire contents of the report gird into your clipboard.
Start Clickstream and Truepath report from Standard Reports

Click Create Clickstream Report to create a Clickstream report building workflow with the selected Page ID as the focal Page ID.

Click Create Truepath Report to open a Truepath report with the selected page ID as the first step.

Added a blank step option to the Truepath report The addition of a blank step option allows you to complete a free-form step in the Truepath report.
Improved usability of calendar You can now type a date directly into the date field. Also, you can now select a time period such as a month or a week and have the latest full month or week automatically added.
Added all metrics to a single table for Trended download When you download a trended report, metrics appear in a single tab.
Type to find segment categories You can type to find a segment category when you select the drop down menu.
Additional grid display options A fourth grid display option is now available, and the original options are renamed to be more accurate with the addition of the fourth option. You can now choose between Compact, Normal, Wide, and Extra Wide.
Percent metrics added to Funnel reports Hierarchy and Flat standard reports now include percent metrics.
On-site search was moved to the Behavior Standard workspace This report was moved from the Acquisition workspace.
Allow Copy Report while a report is still generating You no longer need to wait for a report to complete before you make a copy.
Allow user to hide Standard Reports You can now hide Standard Reports from displaying on a workspace.
Allow recurring reports to show the full report history You can now build a recurring report for all of your historic data.
Added Workspace calendar You can change the calendar for multiple items within a workspace.
Save compared selections to views You can now save two compared dates or segments to a specific view, and the selection will persist on that view of the report.
Chart and grid interaction You can now toggle the grid rows to be displayed on the chart. In the chart, click the blue circle in the grid to turn a row on or off.

September 2016 improvements

On September 14, 2016, the following improvements were introduced.

Table 22. September 2016 improvements and new features for IBM Digital Analytics.
Enhancement Description
Compare different segments and dates with segments on Top Line Metrics In the Top Line Metrics report, you can now compare two segments for analysis. You can also compare a combination of dates and segments, such as specifying “April through June + Segment A” against “May through July + Segment B.”
Added additional metrics Additional metrics such as Registration are now available.
Save comparison parameters When applying a compare date range for Top Line Metrics or other report, you can save the comparison data the view.
Broadcast a segment to another client ID All customers are now able to broadcast a segment to another client ID.
View custom segmented and custom filtered metrics. Custom segmented and filtered metrics are available for view in reports.
Custom reports show more rows When you build a new custom report, the result limit is increased to 50,000 rows.
Row limit can exceed 100 for Hierarchy reports The number of rows in a Hierarchy report can exceed 100.
Copy an ad hoc report to use as a template Customers can copy an ad hoc report to use as a template. A Copy Report link opens a configuration panel that allows modification for future use.
Copy segments within a segment modal Customers can save segments as a copy with the Save as New Segment button.
Column filters are available for standard and custom hierarchy reports When you view standard and custom hierarchy reports, the column filter option is now available.
Clickstream reports now show correct numeric formats Clickstream reports now show numeric values as their standard format.
Clickstream report sessions can expand up to 5 nodes of depth. Clickstream reports can now expand up to 5 nodes of depth to expand the session.

July 2016 improvements

On July 27, 2016, the following improvements were introduced.

Table 23. July 2016 improvements and new features for IBM Digital Analytics.
Enhancement Description
Top pages availability The top pages report is now available to all customers.
Admin workspaces availability The Admin workspaces are now available to customers
Performance improvements Improved performance for customers who have large amounts of data, segments, and filters.

June 2016 improvements

On June 30, 2016, the following improvements were introduced.

Table 24. June 2016 improvements and new features for IBM Digital Analytics.
Enhancement Description
Standard workspaces organization Change the organization of Best Practice Workspace to Standard Workspace, adding the following sub-sections:
  • Acquisition
  • Behavior
  • Device and Technical
  • Distribution
  • E-Commerce
  • Opportunities
Added support for quarterly and yearly reporting for the standard reports and the top line metrics report In the interface, the calendar opens up the quarter and year options and you can select the previous quarters and years that are available.
Increased days available in ad hoc reports You can now select up to 186 days.
Note: Ad hoc reports over 93 days use sampled data. So for any report that is run 94 - 186 days, the entire report uses sampled data.
Unlimited reporting available You can now run any number of reports and there are no more explore credits.
Unlimited segments are available for standard reports There is no longer a limit to the number of segments you can add.
New ad hoc report types added
  • Click stream
  • True path
Multiple report frequency selections available Rather than create separate reports for daily, weekly, monthly, or one-time reports, you can now include them within one report definition.
Add filtering capability to ad hoc reports You can narrow your search results in a report by applying or create a filter.
Export in Tableau format You can now export report data in Tableau format
Added detailed information to product documentation Added content about KPIs, use cases, and examples to documentation for standard reports and the top line metrics report.

Also added content on managing attributes and working with ad hoc reports.

May 2016 improvements

On May 26, 2016 the following improvements were introduced.

Table 25. May 2016 improvements and new features for IBM Digital Analytics.
Enhancement Description
Compare Dates on Top Line Metrics In the Top Line Metrics report, you can now compare two date ranges for analysis. The comparative analysis displays in the grid, list and combo views.
Toggle Grid Size At the bottom of each report, select a grid size of Compact, Normal or Wide. Compact is the default view.
Quick Date Selections in Report Compare When comparing two date ranges on a report, now find quick select options to easily select a time period and suggested comparative period.
Auto-Adjusted Report Columns Report breakout and metric columns are now automatically adjusted based on the width of the data in each column. Columns can still be expanded.
Cancel out of Report Builder When building a report, you can now easily cancel out of the process. Find the cancel button in the report config panel.
Globalization & Language Selection Select your language and locale for displaying data and metrics in the interface. On the login page, select the appropriate language link.

April 2016 improvements

On April 27, 2016 the following improvements were introduced.

Table 26. April 2016 improvements and new features for IBM Digital Analytics.
Enhancement Description
UI Update The UI is now using a new styling, which consists of the blue/white color palette. This new style provides brighter, more intuitive set of styles to enhance the visual components and workflows of the UI.
Added Click Attribution Window Settings The following new settings are now available:
  • Define what attribution metrics are used in Best Practice Reports
  • Specify what attribution metrics are suggested for ad hoc reports
  • You can use Lookback Period to view attribution reports that go back up to 120 days.
Persistent ad hoc workspaces Changes to the workspace are now saved so that changes are persistent across multiple sessions.
Top Line Metrics report scheduling You now have the scheduling options of one time, daily, weekly, or monthly for distribution and delivery of Top Line Metric reports.
Note: When you select your export format, be aware of the following rules: CSV shows numbers only. PDF and PNG display the view that you selected: Card, grid, or combo. Excel shows only the grid data.
Time-based breakouts You can now include time-based breakouts when you build a report. This breakout can be one-time or recurring.
Note: You can apply only one time-based breakout per report.
Updated Segment Builder interaction When you click "+ Add Criteria", you see the following changes:
  • A new criteria row appears at the bottom of the criteria list
  • The criteria area scrolls to the bottom of list to display the new row
Tag attributes You can now manage tag attributes. Using Tag Attributes Administration (formerly known as Explore Attributes), you can alias data points that are collected in your page tags. Tag attributes can be aliased, modified, deleted, and broadcasted to other client IDs.

March 2016 improvements

In March 2016, the following improvements were introduced.

Table 27. March 2016 improvements and new features for IBM Digital Analytics.
Enhancement Description
Column preferences included in Saved Views When you save a new view for a best practice report, the metric selections are saved, but the sort and column order are not/cannot be saved to the view. You can store the following preferences:
  • Column order
  • Sort order
  • Filters
Improved Client ID dropdown menu The entire Client ID is now visible in the Client ID dropdown menu.
"Add Report" link added to all workspaces Add Report is now available in all workspaces.
One-click toggle of chart/grid views in reports You can now toggle between the following views:
  • Combination chart/grid view
  • Full-size chart view
  • Full-size grid view
Currency settings Sales and revenue reports and metrics now display the currency that is defined in the Client ID. For multisite Client IDs, you set the currency when you provision a new site ID.
On-screen assistance for UI navigation On-screen assistance displays help messages to assist first-time users with UI navigation. You can toggle on-screen assistance off and on from the Help menu.

February 2016 improvements

In February 2016, the following improvements were introduced.

Table 28. February 2016 improvements and new features for IBM Digital Analytics.
Enhancement Description
Report Configuration Panel The report configuration panel is updated to bring consistency to the formatting of breakouts, metrics, segments, and dates.
Date comparison When you compare dates, the grid, chart, and report configuration panel are now color coordinated to indicate the A and B period comparisons.
Building calculated metrics workflow The workflow for building calculated metrics better displays the building procedure.
Currency settings The currency settings that are configured in Digital Analytics are now available. Currency metrics are displayed in the configured currency for that client ID.

January 2016 improvements

In January 2016, the following improvements were introduced.

Table 29. January 2016 improvements and new features for IBM Digital Analytics.
Enhancement Description
Report information icon When you view a report, you can find the report information icon next to the report name. Clicking the information icon displays the following information about the report:
  • Created By
  • Creation Date
Top Line Metrics Grid View You can customize the Top Line Metrics view by using following three options:
  • Grid view
  • Card view
  • Combination view
Note: The default view is Card View.
Navigation hover displays report creation details In addition to the full report name, when you hover over report names, you will see the following information:
  • Report creator user name
  • Creation date
Top Line Metrics Insights On the Top Line Metrics report, you can view insights that give you statistical details of your trend report. You can now see the following statistical data about your trend report:
  • View +/- one standard deviations of your trend
  • Toggle the insights on or off by using the Insights icon next to the calendar. Click the icon one time to display the high/low/standard deviation. Click the icon again to hide the statistical details.
Note: The insights apply only to the large graph.
New Standard Workspace section IBM® provided workspaces and reports moved into the new Standard Workspace section. The following workspaces are found in Standard Workspace section:
  • Best Practice
  • Top Line Metrics
  • Ghostery Tracker Map
  • Distribution
  • Opportunities
Workspace-level calendar You can adjust the calendar for your entire workspace by using the calendar control at the top of the workspace.
Note: Workspace-level calendar applies only to Standard and Best Practice workspaces.
Type ahead Function in Segment Builder Typing in the criterion field automatically starts the type-ahead feature. Type ahead retrieves values that contain the typed word or phrase. Clicking a result applies the selected word/phrase to the criterion.
Use the full data set in reports New ad hoc reports run against the full data set.
Select multiple days/weeks/months for trending data for ad hoc and Best Practice Reports You can select multiple days, weeks, or months from the calendar to generate reports. If the report is generated weekly, you can select as many weeks as are generated in the report.
Note: This time-based reporting applies only to ad hoc and Best Practice Reports.
Resize Top Line Metric cards You can resize Top Line Metric card windows to customize your Top Line Report view. This resizing applies only to cards.
Default landing page Existing users arrive on the Analytics screen and view the last workspace that was viewed during the last session.
Schedule an emailed report You can schedule an emailed report by accessing the drop-down menu within the report. You have the following options for scheduling emailed reports:
  • One Time report - report is generated and sent only one time to the email address defined.
  • Daily report - Only an option for daily generated reports.
  • Weekly report - Only an option for weekly generated reports.
  • Monthly report - Only an option for monthly generated reports.
Note: Scheduling applies only to Best Practice Reports and ad hoc reports. You cannot select the date and time that the email delivers. PDFs can be generated for only one-time emails.
Trend View is now the default view for all widgets and full report view Trend View applies only to Best Practice Reports.
Build new segments You can now build segments that are same-session, cross-session, or multi-channel.
Cross-Session and Multichannel Segment Creation You can create and use cross-session and multichannel segments. You can select the following options:
  • Select between Same Session, Cross Session, and Multichannel Customer segment type
  • For Cross Session and Multichannel segment types, select the Segment Date Range as either of the following options:
    • Same period as Report
    • Prior Period to Report
    • Custom Date Range (select the Start Date and End Date)
Broadcast segments across client IDs You can use segment definitions from one client ID and broadcast for use to all other client IDs.
Build Segment Compare Reports in search modal You can now build Segment Compare Reports
Build hierarchy reports You can now build Hierarchy Reports
Combination build views for Best Practice Reports You can build and save views of Best Practice Reports that combine preprocessed metrics, breakouts, and segments.
Close All Tabs functionality You can close all workspace tabs and continue with no tabs open. This option is in the workspace menu.
Quick select added to calendar You can select Last 2 months from the Quick Select list in the Custom Range calendar view.
Add Segment Builder to Report Builder You can build a new segment and apply it to your report. You build advanced reports for specific visitor groups when you build a new segment.
Comparative Date Ranges You can compare date ranges.
Compare a one time period against another. Such as comparing the same day of the week, week over week, same month year over year, and other comparable time periods.
Note: You must specify two arbitrary date ranges, that is, an "A" date range and a "B" date range.
Column Filtering in Data Table You can find metrics that are related to specific rows in a standard report. Enter a search string and apply it to a specific breakout in the current report. To filter a column, hover over the column header and click the filter icon.
Information hover for segments in configuration pane When you view a report, you can quickly view the segment details by hovering over the segment name in the Report Builder pane.
Show total rows in report Each report now shows the total number of rows in that report.
Updated interactions for the workspace The workspace design is enhanced to include the report legend and to maximize the data displayed on the workspace.
View definitions for all IBM provided metrics You can now view the definition for all IBM provided metrics that are in the metric selector.
Add footer style The footer now includes the version and the logged in client ID.
Graph two metrics on a single chart You can graph two metrics on a single chart by clicking +Add Metric from the metric selection drop-down.