Content attributes

Here are some content attributes that can help you build more meaningful reports.

Page View Attributes

• Split Test Version (for example, Version A)
• Author (for example, Smith)
• Page Type (for example, Article)
• Page Value (for example, 25)
• Publish Date (for example, 03-25-2008)

On-Site Search Refinement Attributes (passed as Page Attributes)

• By Author (for example, Smith)
• By Date (for example, 03-25-2008)
• By Category (for example, Electronics)

Element Attributes

• Container (for example, Page Name)
• Location (for example, C1R1)
• Video Advertisement (for example, Holiday Inn Serenity Package)
• Video Player (for example, Windows Media Player)
• Video Status (for example, 2)
• Video Time Stamp (for example, 38)
• Video Length (for example, 145)

Conversion Event Attributes

• Lead Type (for example, High Odds)
• Container (for example, Page Name)
• Subscription Type (for example, Newsletter Gold)
• Podcast Genre (for example, Education)