Getting started with Acoustic Digital Analytics

Here is some information to help you get started with Acoustic Digital Analytics.

Acoustic Digital Analytics provides two types of reports that you can use to analyze your application.

  • Standard reports are pre-configured and pre-processed reports. They provide data on marketing, content, conversion events, systems, demographics, search terms, and more.

    You have the following options for standard reports:
    • Modify by adding/removing available metrics
    • Modify by applying one or more segments
    • Display trends for different time periods to include daily, weekly, monthly
    • Saved as views so you can return to specific customizations of a report
    • Toggle between different views and Manage Views to modify existing views
  • Ad-hoc reports are customized reports that you build and generate on your own. Ad-hoc reports aid your analysis of customer activity on your website. You can use workspaces to group your reports for easier access and sharing.

Before you can get started with reports in Digital Analytics, user data must be collected from client sites. Digital Analytics uses JavaScript functions calls (also known as "tags") to collect user data from client sites. Tagging must be implemented for your client site before Digital Analytics can start collecting user data. For information about how to implement tagging on your site, see the "Implementing" topics.

For information about how Digital Analytics collects user data, tracks session and visitor activities, and handles image requests for secure pages, see the following topics:
  • "Collecting user data with Digital Analytics"
  • "Tracking session and visitor activities with Digital Analytics"
  • "Handling image requests for secure pages"