Real-Time Media Tagging

IBM® Digital Analytics Monitor now supports two new modules designed to allow real-time analysis of published content.

This module requires use of the Digital Analytics-hosted library (//libs.coremetrics.com/eluminate.js).

To track designated pages using the Real-Time Media Modules, two additional values must be passed as attributes on the pageview tag. The data format for attributes is described in Section 2.6.1. Note that the Digital Analytics Explore product is not required for Real-Time Media, but Monitor is required. The additional values must be passed either in Pageview attributes 1 and 2 or 14 and 15. The collected attributes must be paired together as 1 and 2 or 14 and 15. Failure to specify the values properly might result in incorrect or missing reporting.

The value of attribute 1 or 14 specifies the page of the article (first page, middle pages, last page, or single-page-article). Only one of these values will be set for a given Pageview tag. These values are used to indicate the following:

cm_md_f - indicates the first page of a multi-page article
cm_md_m - indicates a middle page of a multi-page article (i.e. more than 2 pages)
cm_md_l - indicates the last page of a multi-page article
cm_md_fl - indicates a single page article

Note: If the article page values are not set correctly (using one of the above 4 values), no data will appear in the Real-Time Media modules.

The value of attribute 2 or 15 specifies the "Article ID", uniqely identifying this article in reporting. The value must be consistent across all pages of a given article. In the case of a single page article, the 'Article ID' value will typically be the same as the Page View tag 'Page ID' parameter value. For multi-page articles, the 'Article ID' will usually be that part of the 'Page ID' which uniquely identifies the article, less any variable data such as page numbers, subtitles, etc.

Example of the Page View tag attribute values sent when viewing page 4 of a 5 page article, capturing the real-time media values using attributes 14/15:

cmCreatePageviewTag("ARTICLE 1: PAGE 4","ARTICLES", null, null, 
"-_--_--_--_--_--_--_--_--_--_--_--_--_-cm_md_m-_-ARTICLE 1");