4.1.4 Marketing Attributes for Explore

In addition to the requierd cm_mmc= query string parameter, up to 50 additional marketing attributes can be appended to the tracked marketing URL.

The query string parameter format is cm_mmca#, where # is a value 1 through 50.

For example:

...&cm_mmca1=300x250&cm_mmca2=german&cm_mmca3=...

The marketing attribute parameters can be included in any order, before or after the cm_mmc= Marketing Program parameter in the marketing URL. Marketing attributes also work in conjunction with use of the page variable manual_cm_mmc="..." method for implementing Marketing Program tracking.

Collected marketing attribute data is available for inclusion in new Explore Marketing reports.