Report segments
A report segment limits data to visitor sessions that match selected criteria. Unlike a profile segment, which is generated by processing multiple reports, a report segment is applied to individual reports to limit the report output.
For example, you can apply a report segment to the Page Categories report to learn which content is viewed by visitors who arrive from Google campaigns. Or, configure a report segment to determine which content is popular among visitors from a particular country. You can make a single report segment available for up to four reports.
If Period B is active, you can apply the same segment to both Period A and Period B. To compare one segment to another, select the same date range for Period A and Period B, then apply a different segment to each period.
If your IBM® Digital Analytics environment is integrated with IBM Campaign, you can make your report segments available for use in Campaign. For more information, see Sharing report segments with IBM Campaign.
One-time and persistent report segments
You can define two different types of report segments: one-time report segments and persistent report segments.
- One-time report segments
One-time report segments are applied to a date range that you specify. Use a one-time segment when you want to analyze visitor behavior during a specific time period.
The start date must be within the last 93 days, and the range can be up to 35 days. You can run an unlimited number of one-time segments, but you can save only as many as your client ID permits. If you reach this limit, you can delete stored segments to make room for new ones. If you want to increase the number of segments that are allowed for your client ID, contact your IBM Digital Analytics sales representative.
- Persistent report segments
Persistent report segments track the ongoing activity of a segment of your website visitors. Use a persistent segment to identify trends in visitor behavior.
A persistent report segment is processed the day that you create it, and it is applied to reports for the most recent 93 days.
Mobile segments are system-generated persistent report segments and do not count against your allotted number of report segments.
Reports that support report segments
You can apply report segments to the following types of reports:
- Top Line Metrics (non-real-time data only)
- Marketing Channels
- Marketing Programs
- Referring Sites
- Natural Search
- Search Marketing Performance Report
- Product Categories
- Bookings Report
- Page Categories
- Events
- TruePath Funnels (persistent report segments only)