About sampling in Clickstream report results

Digital Analytics uses sampling to generate Clickstream reports for web pages that have page views from more than 20,000 sessions. When the number of unique sessions exceeds the sampling threshold of 20,000 sessions, Digital Analytics uses a random sample to generate the report. A message displays on the report to indicate that sampling was used.

For example, for a page that had views from 30,000 unique sessions during the specified time period, a random sample of 66.67% (20,000/30,000) of the total sessions is used. From this sample set, Digital Analytics extrapolates results for the entire data set.