Attribution window examples

Single-campaign sale

A visitor clicked on a paid keyword on Monday, then came back to your site on Thursday through direct load and made a purchase of $120. The following are examples of how the sale would be attributed with different attribution windows.

Same Session, Backward looking, Last Click

Credit the direct load with $120.00 (because the session began with direct load).

Same Day, Backward looking, Last Click

Credit the direct load with $120.00 (because the session began with the direct load and no marketing click in previous 24 hours).

7-Day, Backward looking, Last Click

Credit the paid keyword campaign with $120.00 because it is the most recent interaction since the session began with direct load and the most recent marketing click-attribution window prior to the direct load was a paid keyword.

Multi-campaign sale

Multi-campaign usage:

Visitor clicked on a paid keyword on Monday, entered through an email campaign on Wednesday; came back to your site on Thursday through direct load and made a purchase of $120. The following are examples of how the sale would be attributed with different attribution windows.

Same Session, Backward, First Click

Credit direct load with $120.00

Same Day, Backward, First Click

Credit direct load with $120.00

7-Day, Backward, First Click

Credit paid keyword $120.00 because the session began with direct load and first marketing click in attribution window was paid keyword.

Attribution windows can be added to all marketing reports by clicking Report Options when in report view. Then click the Metrics tab to choose the attributions windows you want. Next, drag-and-drop one metric to the Selected Metrics window or select multiple metrics from the Available Metrics window and click the right arrow to move them to the Selected Metrics window. Then click Apply to add the selected metrics to the current report view.