Examples: Site Promotions report data analysis

You can use the Site Promotions report to identify potential areas for improvement in your promotions strategy.

The following examples show how to use Site Promotions report data.

For promotions with low click-through rates

This indicates that the offer was not as relevant to visitors as other promotions. Consider replacing this promotion with a more popular one or revising the offer creative.

For promotion pages with low click-through rates

A low click-through rate on a specific page indicates that the offer was not relevant to visitors to that page. Consider removing the promotion from this page and replacing it with another, or evaluating the page content to understand how the offer could be modified to increase relevance.

For promotions with high click-through but low conversion rates

This offer drove interest, but did not result in a purchase. Consider evaluating the landing page for the promotion to understand what customers expected to find and how those products or services could be presented in a more compelling light.