Financial services attributes

Here are some financial services attributes that can help you build more meaningful reports.

Page View Attributes

Split Test Version (for example, Version A)
Line of Business (for example, Credit, Mortgage, Small Business)
Page Type (for example, Article, Application, Marketing)
Page Value (for example, 25)
Publish Date (for example, 03-25-2008)
Subject (for example, Buying a Home, Student Loan)
Language (for example, Spanish)

On-Site Search Refinement Attributes (passed as Page Attributes)

By Product (for example, Credit Card, Loan, Checking Account)
By Category (for example, Individuals, Small Business, Commercial)
Results Usefulness (for example, Very Useful, Not Useful)

Application (Shop) Attributes

Language (for example, Spanish)
Split Test Version (for example, Version B)
Product (for example, Home Equity Account, Credit Card)
State (for example, Texas)
Account Type (for example, Joint)
Age (for example, 25)
Citizenship (for example, US Citizen, Permanent Resident)
Marital Status (for example, Single)
Credit Score [numeric or category] (for example, 720 or A)
Income (for example, lower, middle, upper)
Employment Status (for example, unemployed)
Existing Products Selected (for example, Checking, Mortgage)
Review Rating (for example, 3.4 Stars)

Conversion Event Attributes

Lead Type (for example, High Odds, Small Business Loan)
Chat (for example, Mortgage, Credit Card)
Container (for example, Page Name)
Subscription Type (for example, Newsletter Gold)
Podcast Genre (for example, Education)

Element Attributes

Container (for example, Page Name)
Location (for example, C1R1)
Video Advertisement (for example, Holiday Inn Serenity Package)
Video Player (for example, Windows Media Player)
Video Status (for example, 2)
Video Time Stamp (for example, 38)
Video Length (for example, 145)

Imported Application (Shop) Attributes:

Transaction Channel (for example, mobile, branch)
Transaction Recipient Type (for example, Personal, Small Business, Institutional)