Interact key concepts
IBM® Interact is an interactive engine that targets personalized marketing offers to various audiences.
This section describes some of the key concepts you should understand before you work with Interact.
- Audience levels
An audience level is a collection of identifiers that can be targeted by a campaign. You can define audience levels to target the correct set of audiences for your campaign. - Design environment
Use the design environment to configure various Interact components and deploy them to the runtime environment. - Events
An event is an action that is taken by a visitor and that triggers an action in the runtime environment. Examples of an event can be: placing a visitor into a segment, presenting an offer, or logging data. - Interactive channels
Use interactive channels in Interact to coordinate all the objects, data, and server resources that are involved in interactive marketing. - Interactive flowcharts
Use interactive flowcharts to divide your customers into segments and assign a profile to a segment. - Interaction points
An interaction point is a place in your touchpoint where you want to present an offer. - Offers
An offer represents a single marketing message, which can be delivered in various ways. - Profiles
A profile is the set of customer data that is used by the runtime environment. This data can be a subset of the customer data available in your customer database, data that is collected in real time, or a combination of the two. - Runtime environment
The runtime environment connects to your touchpoint and performs interactions. The runtime environment can consist of one or many runtime servers that are connected to a touchpoint. - Runtime sessions
A runtime session exists on the runtime server for each visitor to your touchpoint. This session holds all the data for the visitor that the runtime environment uses to assign visitors to segments and recommend offers. - Touchpoints
A touchpoint is an application or place where you can interact with a customer. A touchpoint can be a channel where the customer initiates the contact (an "inbound" interaction) or where you contact the customer (an "outbound" interaction). - Treatment rules
Treatment rules assign an offer to a smart segment. These assignments are further constrained by the custom-defined zone you associate with the offer in the treatment rule. - Interact API
Use the Interact application programming interface (API) to integrate Interact with your touchpoints. - Smart segments
A smart segment is similar to a strategic segment in that it is a group of customers with defined traits. Instead of a list of IDs, however, a smart segment is the definition of what IDs are allowed in the list. - Triggered messages
Triggered messages allows you to deliver offers to a different channel than the one where the request was sent in Interact. These offers are triggered by predefined user events and/or event patterns. - Zones
Interaction points are organized into zones. You can limit a treatment rule to apply to a certain zone only.
Parent topic: Administer IBM Interact
Parent topic: IBM Interact overview