Acquisition reports

The acquisition reports provide data on marketing channels, programs, search, and referring sites.

Acquisition: Marketing Channels report
This report helps you to understand which channels (paid and unpaid) drive the most traffic and have the best conversion rates for your website. You can use this data to track key performance indicators (KPIs), improve qualified traffic, or compare channel performance against averages for verticals using Benchmark.
Acquisition: Marketing Channel Stream report
You can use the Marketing Channel Stream report to drive visitors through lucrative streams, adjust campaign cadences, and better align campaign messages to goals.
Acquisition: Channel Venn report
You can use the data in the Channel Venn report to help you determine which channels to use for your next campaign.
Acquisition: Marketing Programs report
By analyzing the performance of marketing campaigns and links, managers can shift spending to high-performing vendors, campaigns, and creative elements.
Acquisition: Natural Search report
You can use data from the Natural Search report to refine your paid search marketing strategy. For example, you can seek out untapped keyword marketing opportunities or examine keywords with high traffic, low conversion, and high bounce rate.
Acquisition: Referring Sites report
The Referring Sites report shows the websites that are referring traffic to your website. Among other tasks, you can track the influence of key websites on site traffic to your website and measure the value of this traffic.
Acquisition: Top Converters report
You can use the Top Converters report to develop strategies to encourage more visitors to adopt their behavior.
Calculating the lookback window
The lookback window is calculated for each visitor. The start of the window is calculated by subtracting the lookback period from the visitor's first qualifying visit in the report date range.
Defining other channels for marketing channel reports
You can define other channels if your site tagging includes MMC tracking parameters.
Gauging campaign effectiveness by using attribution window metrics
The Channel Summary, Marketing Programs, Natural Search, and Referring Sites reports can use attribution window metrics to extend across paid and unpaid channels. The attribution window logic provides an accurate way to gauge the effectiveness of marketing campaigns.

Parent topic: Analyzing data in Standard Reports