Updating Facebook share description, title, and image
Acoustic Campaign publishes a share-to-social version of an email that can be shared on Facebook between friends and followers. This page includes the content that is shared and is "scraped" to determine how the description, title, and preview images display.
About this task
Facebook uses the Open Graph protocol to add hidden data to their Web pages that, when shared on a social networking site, populate the pages with specified text or images. You can add the Open Graph information in your email template to tell Facebook how to handle an email because Acoustic Campaign pushes the code in that template to the share-to-social version.
Add to the <head>
section of the web page the meta information that
conveys the open graph tags. To tell Facebook how to share a page, place the following code in the
<head>
section of the email template:
<html>
<head>
<meta property='og:title' content='Here's the title of my share!'/>
<meta property='og:image' content='https://www.google.com/intl/en_com/images/srpr/logo3w.png'/>
<meta property='og:description' content='Here's a description for Facebook that will show as a block of text!'/>
For Share to Social, Acoustic Campaign creates a tracking redirect URL over the Facebook share link that tells Acoustic Campaign reporting who clicked what when. This URL redirects to a link such as the following example:
https://www.facebook.com/sharer/sharer.php?u=http://google.com/
The first part of the link tells Facebook that you want to share something. The part after
u=
is the URL that Facebook is to share. Acoustic Campaign creates a link
that has the Facebook Sharer URL and appends the location of the Acoustic Campaign S2S
published page like the following example:
https://www.facebook.com/sharer/sharer.php?u=http%3A%2F%2Fcontenta.mkt1042.com%2Fmson%2F2011%2F12%2F07%2FRFPK9wxCPNfc%2Findex.html
Acoustic Campaign URL encodes everything after u=
, according to the
instructions from Facebook. Facebook Sharer goes to that page and figures out what you want shared
or decides for you. If Facebook sees the Open Graph tags, it uses those tags. If Facebook isn't told
what to do, it tries to determine what you want.
If Facebook doesn't display the share as you believe it should, complete the following steps. You need the sent email that contains the share link, and you must log in to Facebook.