InfoSphere MDM product overview
InfoSphere® MDM is a comprehensive suite of products and capabilities that you can use to manage the master data in your organization.
Introduction to master data and master data management
Companies frequently have difficulty achieving an accurate view of the key facts that affect the organization in non-customer-facing environments such as operations and finance because data about customers, locations, accounts, suppliers, and products can often be fragmented, incomplete, or inconsistent across organizations. InfoSphere MDM provides the features and flexibility needed to solve these issues.
- Master data is a subset of all enterprise data. Master data is the high-value, core information used to support critical business processes across the enterprise. Master data is at the heart of every business transaction, application, and decision.
- Master data management is a discipline that provides a consistent understanding of master data entities (for example, subscriber, policy, and so forth). It is a set of functionality that provides mechanisms and governance for the consistent use of master data across the organization. It is designed to accommodate, control, and manage change.
InfoSphere MDM addresses issues of fragmented, incomplete and inconsistent data with a central repository to store master data across the organization. InfoSphere MDM provides a consolidated, central view of an organization's key business facts and also provides the ability to manage master data throughout its lifecycle by integrating with each organization's specific business rules and processes for creating, verifying, maintaining, and deleting master data from the repository. InfoSphere MDM helps organizations realize the full benefit of their investments in customer relationship management (CRM), enterprise resource planning (ERP), and business intelligence (BI) systems, as well as integration tools and data warehouses.
Lifecycle of information

Unified view
- Manage
- To manage your data. InfoSphere MDM manages your data from source systems such as business applications, databases, and content sources.
- Govern
- To provide data stewardship tools that help ensure quality and security. Data stewardship is essential for your MDM implementation.
- Develop and integrate
- To create custom applications and business processes. Each MDM implementation has different requirements; InfoSphere MDM provides the development tools to create custom applications and business processes.
- Analyze
- To analyze your data. Business intelligence applications help you to monitor and assess your master data and how it affects your business goals.

The editions
InfoSphere MDM includes both transaction-oriented MDM and collaborative authoring and workflow capabilities to handle multiple domains, implementation styles, and use cases across various industries. To provide you with optimal coverage of their MDM solution requirements, InfoSphere MDM is offered in these editions:
- Advanced Edition helps you to transform your organization through improved business processes and applications.
- Standard Edition delivers business value for MDM projects with a quick time to value.
- Collaborative Edition streamlines workflow activities across users who are involved in authoring and defining information.