First steps

To get to work with IBM®Watson™ Marketing Insights, you must import data about your customers. With information about your customers in place, you can begin to explore how Watson Marketing Insights presents critical insights and how it enables you to act quickly on what they reveal.

Initially, you see a restricted set of results because the analytical models require customer data from multiple time periods to make comparisons and to observe behavior changes on which to base predictions. As you continue to import customer data over time, the models continually refine the insights and reporting. You can then act on the evolving insights with the various AI-powered analytic and segmentation tools that are baked into Watson Marketing Insights.