Campaign Zoom Report

The AdTarget Campaign Zoom Report provides a view of the effects of your campaign on Products and Conversion Events and provides a view of visitor geographical location.

The Campaign Zoom Report is a flat list report where three relational zoom reports are applied. The first relational zoom focuses on products sales that are associated with a campaign code. The second relational zoom offers detail about events that are associated with a specified campaign code. The third zoom offers city, country, and state analysis for your ad campaigns. You can switch between relational zoom reports by using the drop-down menu that is in the upper-left corner of the zoom report.

For the display ad campaign data to successfully populate in the original AdTarget reports, you are required to include an AdTarget code within the MMC parameter. AdTarget reports include data for any MMC sessions where an at_ prefix is included in the Placement parameter of your MMC tracking code. Digital Analytics MMC codes are a four category hierarchy. You can use the categories to organize your marketing campaign analyses:

<Vendor><Category><Placement>and<Item>

If the at_ prefix is not present in the Placement parameter of a URL for a display ad, that visitor traffic is not included in the AdTarget reports. However, that traffic continues to be included in your standard Marketing Programs report in Digital Analytics.

Example MMC Code:

http://www.Clientsite.com/...&cm_mmc=Vendor-_-Category-_-at_Placement-_-Item

Note: Detailed click-attribution and overall campaign performance analysis is offered within your Digital Analytics standard services. You can use the Marketing Programs report for detailed click-attribution analysis and to ascertain the relative performance of one display ad campaign to another. Also, you can evaluate the effectiveness of your display ad channel that is compared to other paid marketing efforts such as email and search.

Custom data exploration is offered in Digital Analytics Explore for clients that are licensed for that solution.

Also, you can license the Impression Attribution module to track the effectiveness of your offsite ad impressions onsite conversion. Impression Attribution reporting is provided in Digital Analytics Explore.

For more information about Impression Attribution, contact your Digital Analytics account representative or review the documentation that is provided on http://support.coremetrics.com/ (search for IBM® Digital Analytics Impression Attribution).