Special considerations for shopping cart recommendations
Your organization must create display rules that are applied to the shopping cart to control which recommendations are shown when multiple items are added to the cart.
For example, a shopping cart might be designed to display up to six recommendations. The
following are possible shopping cart recommendation scenarios. Base these decisions on your specific
business objectives.
- If a single men's product is added to the cart, the cart page picks up the first six recommendations for the cart and displays them.
- If a women's item is added to the cart in addition to the men's item, logic in the cart determines which recommendations to display.
- If multiple items are added the cart, you can base all of the recommendations on the higher priced item in the cart.
- "last chance for conversion" strategy and base the recommendations on lower priced items.
- Equally split the recommendations so the shopper sees three men's items and three women's items.
Draw out scenarios for all cart combinations then create display rules.