Promoting products

You use promotions to place designated items at the beginning of the recommendation list.

About this task

If you are introducing new products to market or you have items with high inventory, you can use promotions that insert products in front of behavioral recommendations. Promoting products prioritizes these items over recommendations that are generated from the Digital Recommendations algorithm.

You also specify the percentage of times that the item is displayed at the beginning of the list.

You cannot use this function with Site category, EPR category, or Search term.

To set up promotions, follow these steps:

Procedure

Click Update Rules in the rule set that corresponds to the Targets for a promotion.
Select Exclusion/Promotion.
Select Rule Type. Then, select Promote a Specific Item.
In the ID fields, enter one or more IDs that you want to position before behavioral recommendations for the associated targets. The characters in IDs must be entered as all uppercase letters. Products that are listed here are positioned in sequence.
Set the Frequency Percentage to control the percentage of associated targets for which the promotion applies. For example, if you specify the Brand A Camera as a promotion for all targets in the Camera department, you might not want to have this item show up on the website as the first recommendation for every product in the Camera department. If you set the Frequency Percentage to 25%, then the Brand A Camera t is randomly inserted as the first recommendation for 25% of the targets in the Camera department.
Note: If you apply more than one promotion rule to a single target, Digital Recommendations resolves the conflicts so that only one promotion rule is applied to a target. Priority is given to promotions in the following order:
1. Promotions that are applied to a list of items.
2. Promotions that are based on where the promotion is applied to the category hierarchy (category depth).
3. Promotions that are applied to all items.
4. Any remaining conflicts are resolved by a random selection.
Check the Apply Exclusionary Rules check box if you want any already-existing rules that apply to the item to be in effect. If this box is not checked, no already-existing rules affect this promoted item.
Set the Promotion Schedule. The following options are available to schedule a promotion.
Always in effect

Promotions set to Always in effect run until the promotional rule is deleted or its schedule is changed.

Scheduled Promotion

Promotions set to a specific start and end date are valid for the specified time period.
Note: The promotion is processed only when the offer it is associated with is scheduled to be updated. For example, if the offer is updated weekly every Wednesday and the promotion is scheduled to end on a Monday, the promotion is not removed from the offer until Digital Recommendations runs on the following Wednesday.
Click Save.