Marketing Link Tracking

Digital Analytics can track the performance of both offsite and onsite Marketing links through the use of URL query string parameters.

Specific query string parameters are used to indicate the type of marketing program and link that is tracked:

It is recommended that marketing link tracking be implemented after initial data collection implementation is complete and verified. This information is provided to facilitate planning for implementation of web and email-based marketing link tracking. Digital Analytics provides additional best practice guidance on this subject during post-implementation report training and applications enablement.

Reference the Digital Analytics (http://welcome.coremetrics.com) Marketing tab / 'Tracking Code Generator' utility for generation of MMC, RE or SP parameters. The 'Tracking Code Generator' allows upload of bulk sheets of marketing URL's, generation and appending of parameter values to the URL's, and download of finished URL's for delivery to partners or internal marketing departments.

Hash values in marketing link URLs

Destination links incorporating '#' characters into the page or link URL prior to the cm_mmc=, cm_sp= or cm_re= parameters prevent the specified Marketing Program, Site Promotion or Real Estate values from appearing in Digital Analytics reporting: Digital Analytics ignores marketing parameters found after any '#' character in page URL or anchor link HREF/URL values. Include Digital Analytics marketing tracking parameters prior to '#' characters in any offsite marketing links, final marketing landing page destination URL's, or anchor link HREF/URL values.

Parent topic: Tagging implementation guide