Analyzing visitor traffic
The topics in this section describe how to use the features of IBM® Digital Analytics to analyze visitor traffic on your website.
- Dashboards
Dashboards are a flexible way to assemble performance data from multiple reports. Use dashboards to quickly spot trends and provide visual representations of Key Performance Indicators (KPIs). - Report view types
The Reports section in the side navigation pane lists reports that span a range of topical areas. Each report offers multiple views that you can customize to gain greater insight from your data. - Report segments
A report segment limits data to visitor sessions that match selected criteria. Unlike a profile segment, which is generated by processing multiple reports, a report segment is applied to individual reports to limit the report output. - Profile segments
Profile segments are demographic reports that you can create to analyze the behavior of a segment of your visitors. The analysis can span sessions because you can apply separate date ranges to the segment and the report. For example, you can determine which pages were viewed in April by visitors who visited the site at least twice in March. - Navigation path reports
IBM Digital Analytics provides two tools for analyzing visitor navigation through your website: Clickstream reports and TruePath Funnels. - Analyzing trends
The trend view of a report provides data for individual metrics over time. Use trend view to help you identify patterns in your data across time periods. - Link analysis reports
Use link analysis reports to track the performance of links that are not tagged with MMC, Real Estate, or Site Promotion tags. The Inbound Link Analysis report analyzes external links. The On-Site Link Analysis report analyzes on-site links. - Sharing report data across your organization
IBM Digital Analytics provides several options for sharing your report data with others. Sharing key web performance data can help to accelerate the adoption of analytics-driven decision making across your organization. - Workbooks
You can create a workbook to group commonly used tabs together for easier access. - Configuring marketing options
Marketing options in Digital Analytics include grouping vendors into marketing channels, generating tracking codes, and identifying invalid tracking links. You can access, configure, and manage these options from the Marketing menu in the side navigation pane (Manage > Marketing). - Best Practices reports
This section describes the Best Practices reports available in IBM Digital Analytics.
Parent topic: Analyzing