Creating profile segments

You can create profile segments for single-session or cross-session analysis of a visitor segment.

Procedure

  1. Click Reports > Demographics > Profile Segments in the side navigation pane.
  2. Click Create New Segment.
  3. Enter a name for the segment and select the date ranges.

    If you want the segment and analysis date ranges to match, select the Match the segment criteria date range check box.

  4. Define the segment criteria. You can define multiple conditions using [AND] logic.
  5. Select the reports that you want to process for this segment of visitors. You can choose up to five reports.
    Table 1. Report options for profile segments
    Report Description
    Profile Metrics A metric summary of the visitors in the segment.
    Top Profile Activity History A detailed session-by-session view of the activities of the most active visitors in the segment.
    Top First Time Visitor Referral Sources The top referral sources that led these visitors to your site for the first time.
    Top Products The top products that are purchased by visitors in this segment.
    Top Pages The top pages that are viewed by visitors in this segment.
  6. Optional: Choose one of the options (CSV or XML format) for generating a list of email addresses for the visitors in the segment.
  7. Click Create Segment.

Results

The profile segment is listed in the Profile Segments window (Reports > Demographics > Profile Segments) in the side navigation pane. When the profile segment status changes to Active, the report is processed and ready for viewing or editing.