You can create profile segments for single-session or cross-session
analysis of a visitor segment.
Procedure
- Click Reports > Demographics > Profile Segments in
the side navigation pane.
- Click Create New Segment.
- Enter a name for the segment and select the date ranges.
If you want the segment and analysis date ranges to match, select the Match the
segment criteria date range check box.
- Define the segment criteria. You can define multiple conditions using [AND] logic.
- Select the reports that you want to process for this segment of visitors. You can choose up to
five reports.
Table 1. Report options for profile segments Report |
Description |
Profile Metrics |
A metric summary of the visitors in the segment. |
Top Profile Activity History |
A detailed session-by-session view of the activities of the most active visitors in the
segment. |
Top First Time Visitor Referral Sources |
The top referral sources that led these visitors to your site for the first time. |
Top Products |
The top products that are purchased by visitors in this segment. |
Top Pages |
The top pages that are viewed by visitors in this segment. |
- Optional: Choose one of the options (CSV or
XML format) for generating a list of email addresses for the visitors
in the segment.
- Click Create Segment.
Results
The profile segment is listed in the Profile Segments window (
Reports >
Demographics > Profile Segments) in the side navigation pane. When the profile segment
status changes to Active, the report is processed and ready for viewing or editing.