Generating tracking codes

You can format and append tracking codes to your destination URLs for marketing program, real estate, site promotion, and marketing impression parameters. To reduce the possibility of error, use the Tracking Code Generator to generate these codes.

About this task

You specify the destination URLs and parameters for your tracking codes in a Microsoft Excel template. The Tracking Code Generator processes the template file to generate the codes.

The following steps provide an overview of the workflow for generating tracking codes.

Procedure

  1. Download and install the Tracking Code Generator.
  2. Review the Tracking Code Generator guidelines.
  3. Use the Tracking Code Generator to generate the type of codes you want:
    • Marketing Program Codes
    • Real Estate and Site Promotion codes
    • Marketing Impression Codes