The Watson Customer Experience Analytics (CXA) for Mobile Basic Edition SDK documentation is moving soon from the Knowledge Center to the Watson CXA for Mobile DevCenter on IBM developerWorks. The DevCenter is a one-stop shop that provides all the tools developers need to create, develop, and innovate with CXA Mobile. In the DevCenter, you will find step-by-step tutorials, APIs, documentation, community forums, and expert support.
Heat maps overlay
The Heat Maps overlay is used to view the areas of an application screen where visitors use gestures. By tracking this type of user behavior, you can see where users tend to focus on the screen and identify flaws in the design of the page.
By applying the Heat Maps overlay to a snapshot, you can:
- See exactly where people selected an object. For example, if a link is a long sentence, you can see whether they selected at the beginning, middle, or end of the sentence.
- See the frequency of selections that are made in that area relative to the rest of the screen. An area that is selected can be anything; it does not have to be an active link.
For example, if visitors are trying to select items that have no links, it indicates some expectation that is not being met by the site. Similarly, visitors that fail to select the appropriate links provide an indication that the link is not properly designed or positioned on the page.
You can filter the data on the overlay by any dimensions that are associated with the data.
When the Heat Maps overlay is displayed, you can:
- Apply a new range of dates
- Select metrics to display
- Apply thresholds to metrics
- Show only the top indexed elements (items that may be covered by lower indexed items on a particularly busy page)
- Filter the data on the overlay by any dimensions that are associated with the data.
- View summary data for sub-section of the overlay
- Go from the overlay directly to the reports that are used to create the metrics data points on the overlay.