Key performance indicators for the Search Depth report

Focus on the following KPIs when you analyze the Search Depth report.

The Search Depth report provides the following metrics in the default view.

Sessions

The total number of sessions. A session is defined by a sequence of records collected by a common session cookie with no more than 30 minutes (default) of inactivity between collected records.

Page Views / Session

The average number of pages viewed in a visitor's session that can be attributed to this marketing channel during the reporting time period. The metric can be used to determine the stickiness of a website and the level of engagement.

Average Session Length

The average length of a visitor session: (Time Stamp of Last Session Record minus Time Stamp of First Session Record) divided by Sessions.

Online: Sales

Total sales of purchased items calculated for orders completed via online channels.

Online: Orders

The total number of orders placed in online channels. A count of the Order tag.