Key performance indicators for the Site Promotions report

By focusing on key performance indicators in the Site Promotions report, you can evaluate the effectiveness of your site promotions.

The Site Promotions report provides the following metrics in the default view.

SP Clicks: In the context of site promotions, the number of page views with site promotion (cm_sp) parameters. The parameters indicate a click from a particular site promotion.
Online: Sales: The total sales that were generated from sessions that clicked on this link during the selected time period. This report looks at all sales from any session that clicked on this link, including sales that might have happened before the link was clicked.
Orders / Clicking Session: Orders / Clicking Session. The ratio of sessions that contain an order to total sessions: Purchasing Sessions divided by Total Sessions.

Additionally, if you edit the Site Promotions report, you can add these metrics.

Event Points: The total number of event points. Event data is collected by the Conversion Event tag. Action Type = 1 reflects an initiation. Action Type = 2 reflects a completion. Passing Event Point values is optional.
Event Points / Session: The average number of event points per session: Event Points divided by Sessions. Event data is collected by the Conversion Event tag. Action Type = 1 reflects an initiation. Action Type = 2 reflects a completion. Passing Event Point values is optional.
Events Completed: The number of conversion events completed. A count of the collected Conversion Event tags where type = 2 . Event data is collected by the Conversion Event tag. Action Type = 1 reflects an initiation. Action Type = 2 reflects a completion. Passing Event Point values is optional.
Events Completed / Session: The number of events completed divided by session.
Online: Average Order Value: The average value of a submitted online order: Online: Sales divided by Online: Orders.
Online: Average Shipping & Handling: The average shipping and handling fees for transactions completed via online channels.
Online: Buying Sessions: The number of sessions in which an order was placed via online channels.
Online: Orders: The total number of orders placed in online channels. A count of the Order tag.
Online: Total Shipping & Handling: The total shipping and handling value for orders completed via online channels.
SP Buying Sessions / Clicking Sessions: The ratio of buying sessions to clicking sessions: Buying Sessions divided by Clicking Sessions.
SP Click-Thru Rate: SP Click-Thru Rate.
SP Clicking Sessions: In the context of marketing, the number of sessions that start with a page view that contains a marketing program (cm_mmc) parameter. The parameters indicate a click from a particular marketing program. In the context of site promotions and real estate, the number of sessions that consist of a page view with site promotion (cm_sp) or real estate (cm_re) parameters. The parameters indicate a click from a particular site promotion or piece of page real estate. Note A single session can include more than one click.
SP Impressions: The number of times a promotion from a site promotion value is viewed regardless of whether it is clicked.
SP Sales / Click: The average sales value per click: Sales divided by clicks.