Offer attributes

Offer attributes are the information that defines an offer. Offer name, Description, and Channel are examples of offer attributes.

Some attributes are specific to a type of offer. For example, Interest Rate might be an attribute of a credit card offer, but not of a free shipping offer.

There are three types of offer attribute:

• Basic: The fields that are required to define an offer, such as Offer name, Security policy, a unique Offer code, Description, and Relevant product(s).
• Standard: Offer attributes that are supplied with Campaign, which can optionally be included in an offer. Examples are Channel, Effective date, and Expiration date.
• Custom: Attributes that are created for your organization, such as Department, Sponsor, Interest Rate, and SKU.

When administrators define offer attributes in an offer template, each attribute is defined as either static or parameterized. The same offer attribute (for example, Channel), could be static in one offer template, but parameterized in another.

• Static attributes: Offer attributes whose values do not change when you create a different version of the offer. Examples are offer code, offer name, and description.
• Hidden static attributes: Static attributes are included on an offer template but hidden from the person who creates the offer. Hidden attributes can be searched for, tracked, and reported on. For example, if a template includes Offer Cost (the cost to your organization of administering the offer), you can search for all offers that cost less than $1.00 to administer. The information can be used in reports for performance ROI analysis.
• Parameterized attributes: Offer attributes whose values can be supplied when the offer is assigned. For example, you can type a value, select an option from a pre-defined drop-down list, or select a database field. When the offer template is defined, your administrator can set up any standard or custom offer attribute as a parameterized attribute.

Parameterized attributes in offer templates have default values that you can override when the offer is created and when it is assigned. For example, the introductory interest rate for a credit card offer could be parameterized in its offer template with values of 5%, 8%, and 12%. When you use the template to create an offer, you can select one of those values as the default interest rate. When the offer is subsequently used in a flowchart and assigned to a cell, the flowchart designer can change the interest rate to a different value.