From the IBM Institute for Business Value

Share this page

Share this page

Dancing with disruption: Incumbents hit their stride

Our challenge is creating vast digital change on a short timescale; disrupting our sector without disrupting our current high service levels to our customers. We are investing in technology to become more agile and enable something closer to a state of continuous transformation.

Chief Marketing Officer, Energy and Utilities, United Kingdom

Meet the authors

Headshot of Rita Gunther McGrath from Columbia Business School

Rita Gunther McGrath

Professor, Strategy, Innovation and Growth
Columbia Business School

Philip Dalzell-Payne

Partner, IBM Digital Strategy
IBM Services

Meet an IBM expert

Peter Sommer

Peter Sommer

Partner - Industry Executive
Global Business Services

Trust in the journey: The path to personalization

Our objective is to design customer experiences that are personalized and responsive, answer needs customer didn’t realize they had — and are ultimately so meaningful to the customer that they drive incredible advocacy.

Dawn C. Morris, Chief Marketing Officer, Webster Bank, United States

Meet the authors

Headshot of Joerg Niessing from INSEAD

Joerg Niessing

Affiliate Professor of Marketing
INSEAD

Robert Schwartz

Global Leader, Agency Services
IBM iX

Meet an IBM expert

Peter Sommer

Peter Sommer

Partner - Industry Executive
Global Business Services

Orchestrating the future: The pull of platform business models

We transformed our business to establish an open platform based on cooperation with multiple partners so that we are all delivering parts of an ecosystem. By doing so, we’re able to create new value propositions and services to generate new revenue streams as well as share investments.

CEO, Electronics, Netherlands

Meet the authors

Headshot of Yoram (Jerry) Wind from The Wharton School

Yoram (Jerry) Wind

The Lauder Professor Emeritus and Professor of Marketing
Academic Director of the Wharton Fellows
The Wharton School

Shanker Ramamurthy

General Manager, Strategy and Market Development
IBM Industry Platforms

Meet an IBM expert

Claus Klint Larsen

Claus Klint Larsen

Market Leader Internet of Things, IBM Denmark
IBM Global Markets

Innovation in motion: Agility for the enterprise

As a CEO, you need to constantly learn — and learn about things you don't like — and also get comfortable with failing quickly. If you’re not failing enough, it could be an impediment to growing your business to its full potential.

Jessica Robinson, Chief Executive Officer, PurePoint International, United States

Meet the authors

Headshot of Amy C. Edmondson from Harvard Business School

Amy C. Edmondson

Novartis Professor of Leadership and Management
Harvard Business School

Christine Wyatt

Global Leader, Cognitive Process Services
IBM Services

Meet an IBM expert

Claus Klint Larsen

Claus Klint Larsen

Market Leader Internet of Things, IBM Denmark
IBM Global Markets

Hot topic reports

Based on data derived from C-suite Study interviews, hot topic reports provide in-depth analysis on the latest critical subjects.

Intelligent connections

Reinventing the enterprise with Intelligent IoT

Cognitive catalysts

Reinventing enterprises and experiences with artificial intelligence

Forward together

Three ways blockchain explorers chart a new direction

Access the new C-suite Study through the IBV app