Four good reasons to use Personality Insights

Get to know your customers

Helps you understand, connect to and communicate with people on a more personalized level. You can better understand your clients and improve customer satisfaction by anticipating customer needs and recommending future actions. Personality Insights can improve new client acquisition, retention, engagement and strengthen relationships with existing customers.

Gain insight into how customers engage with the world

Builds a portrait of an individual’s personality characteristics and how they engage with the world across five primary dimensions: Openness, Conscientiousness, Extroversion, Agreeableness and Neuroticism (also known as Emotional Range).

Acquire in-depth knowledge of your customers’ needs

Can infer certain aspects of a product that will resonate with an individual across twelve needs: Excitement, Harmony, Curiosity, Ideal, Closeness, Self-expression, Liberty, Love, Practicality, Stability, Challenge and Structure.

Discover the values that motivate customers

Identifies values that describe motivating factors which influence a person’s decision-making across five dimensions: Self-transcendence/Helping others, Conservation/Tradition, Hedonism/Taking pleasure in life, Self-enhancement/Achieving success and Open to change/Excitement.