Make AI your competitive advantage on mobile

IBM Watson Customer Experience Analytics Mobile Basics Edition allows you to enhance mobile apps and offer frictionless mobile experiences to your customers. Understand exactly what your customers are experiencing on your app and uncover issues causing them to abandon. Take action on AI-powered insightful reports on your customers’ behaviors and deliver exceptional mobile experiences.

Optimize the customer sessions

Capture every user interaction to gain complete understanding of behaviors and intents through session replay. See why users converted or abandoned through zooms, taps, swipes and screen rotations.

Uncover points of friction with AI

Immediately detect touchpoints where your users are repeatedly struggling. Resolve top issues that cause your users to abandon, and start optimizing your mobile app's success.

Quantify business impact

Identify and measure which top issues are affecting your mobile app and increasing user churn. Prioritize resources and remove those issues to optimize experience and halt abandonments.

Identify user intent

In-page analytics allow you to view how users interact with your app and how your content performs. Discover where users are most attracted through heatmaps, comparison analytics and form analytics.

Empower cross-team collaboration

No more pivoting between reports that provide different meanings. Increase cross-team collaboration with a single interface helping both developers and marketers enhance mobile apps and increase ROI.

Key features

  • Mobile app analytics and dashboard
  • AI-powered struggle detection and interaction analytics
  • Heatmaps, link, comparison and form analytics
  • Simple and intuitive user interface
  • Session Timeline to view user sessions at a glance
  • Reports and alerts to notify you of issues in real-time

Security and privacy in the cloud

When using IBM Cloud offerings, your company can scale and adapt quickly to changing business needs without compromising security, privacy or risk levels. Learn more about IBM Cloud security

This offering meets the following industry and global compliance standards, depending on the edition you choose.

  • EU-US Privacy Shield
  • ISO 27001

To learn about the compliance and certifications for a specific offering edition, consult the Cloud Services data security and privacy data sheets.

Product images

See all interactions in each session to understand user behavior
See all interactions in each session to understand user behavior
Understand how your users interact and which elements they engage with
Understand how your users interact and which elements they engage with
See where your users are dwelling or dropping off in your form fields
See where your users are dwelling or dropping off in your form fields
View your customers’ session and pinpoint trouble spots for analysis
View your customers’ session and pinpoint trouble spots for analysis
Dashboards and reports help you drill-down into user experience issues
Dashboards and reports help you drill-down into user experience issues

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