Feature spotlights

Optimize communications for each customer

Helps you deliver optimal communications to individual customers based on interaction history, offer details, channel preferences and timeframe. Use data to find the best communication for each customer, and reduce wasted and counterproductive communications. Decrease opt-outs due to customer fatigue.

Define business constraints

Enables you to identify limits that can impact contact strategy such as size of your marketing budget, number of available offers of various types and number of telemarketing calls that can be made per period. Create campaigns and define the proposed contacts to include in each campaign. Make informed decisions about the individual offers and messages each customer should receive.

Leverage customer insight

Enables you to identify customer preferences including preferred channel to receive communications, maximum number of contacts to receive each month, and primary product or service interests. Balance business objectives and constraints with customer preferences and history, and automate the manual process of optimizing customer communications.

Create rules-based goals and scoring

Allows you to define rules based on business considerations. For example, identify limits on how many offers a sales agent can handle and specify marketing goals based on optimal customer value or probability of response. You can also define business goals by utilizing score data at the customer and offer level, and manually rank offers by segment and offer combinations using a scoring matrix.

Technical details

Software requirements

See below for the software environments recommended for IBM Contact Optimization version 10.0.

    Hardware requirements

    See below for the minimum system requirements recommended for IBM Contact Optimization version 10.0.

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