Racing toward a digital future

Automotive companies need to provide personalized experiences that create
brand loyalty or risk sinking into irrelevance.

Drive digital destiny

The pace of change in automotive is accelerating. Markets have evolved from manufacturers and service providers largely defining what types of vehicles to produce and market into entirely new forms focused on driver experience. Consumers, clients and colleagues are becoming active participants rather than passive recipients.

75 percent

of automotive industry executives expect non-traditional industry participants to have a key role in the automotive ecosystem by 2025.¹

Solution areas

Elevate your supply chain

Improve your existing systems for greater supply chain visibility, transparency and insights.

Power a smart factory

With IoT and AI, manufacturers have more effective ways to boost factory productivity and product quality.

Who we work with

Local Motors creates new mobility option with self-driving AI vehicle

Meet Olli, the bus that helps the disabled live more independently.

Watson IoT and IBM technology provide a human experience to a machine that ultimately ends up driving you from place to place.

Hugh Palmer, Vice President of Product Management, Local Motors

IBM Technology

Embrace transformative technologies to achieve next-level efficiency in operations and drive product and business innovation.


Empower customers, deliver connected, engaging experiences, and keep data secure with IBM scalable cloud solutions

Artificial intelligence

IBM Watson® helps enhance in-car services with virtual assistants and personalized experiences, building customer loyalty.

Internet of Things

Deliver safer, more engaging experiences while gaining smarter insights through connected cars and drivers with IoT.


IBM Blockchain helps reduce fraud, build trust in your supply chain, and boost productivity with a secure digital ecosystem.

Trends and news

Digital Twin technologies for high-performance manufacturing

Find out how digital twin technology creates real-time interactive simulations of work in progress to help manufacturers improve innovation, efficiency and quality.

Drive digital destiny

Automotive firms need to rethink their organizations from the ground up through a process we call Digital Reinvention™.

A new relationship – people and cars in the United States

Consumers are ready for innovation and new mobility options, and their expectations are changing.

Learn more

Engage an IBM expert to learn more about services and solutions for automotive companies.

*Source: ¹ IBM Institute for Business Value, "Driving digital destiny." September 2017