IBM Unica products

IBM Campaign (formerly Unica Campaign)

Provide sophisticated campaign management to automate marketing programs across channels.

IBM Interact (formerly Unica Interact)

Deliver the optimal personalized messages in real-time across marketing channels.

IBM Contact Optimization (formerly Unica Optimize)

Determine the optimal contact strategy for individual customers.

IBM Marketing Operations (formerly Unica Marketing Operations)

Roll out marketing campaigns faster by tracking processes, budgets and expenses with one collaborative tool.

IBM Opportunity Detect (formerly Unica Detect)

Apply sophisticated event and pattern detection to better understand customer behavior over time.

IBM Distributed Marketing (formerly Unica Distributed Marketing)

Enable field marketing teams to customize corporate marketing campaigns for local use.

More IBM marketing tools

Omnichannel marketing

Omni-channel marketing

Provide seamless personalized experiences across channels to increase customer engagement, satisfaction and sales.

Real-time Personalization

Real-time personalization

Deliver meaningful interactions with contextually relevant, personalized marketing where and when the customer engages your brand.

Find out more about IBM Marketing Solutions

Real-time Personalization

Real-time Personalization - Curate meaningful customer interactions

Optimize live customer engagement through real-time channels by acting on what you know about your customers and what they're doing in the current moment.

Five tips to engage your customers

Five tips to engage your customers with event-based marketing

Use event-based marketing technology to engage customers with the right message, at the right time, over the right channel.