Comprehensive lead management — identify and convert more leads, more quickly and in any channel with AI-powered marketing automation
Craft the perfect message and share the right asset with the right audience, time after time. Leverage sophisticated scoring models to determine what leads to advance into the funnel for your teams to convert to opportunities with high potential. AI-powered solutions improve engagement, identify the right leads and help you exceed pipeline goals to drive revenue.
Multichannel marketing automation
Automate journey design across all digital channels and even offline channels
Sophisticated scoring models and lead management
Use intelligent scoring to help progress qualified leads through the marketing funnel for maximum conversions
AI-powered audience identification
Find audiences you didn't know you had, easily send them the assets most interesting to them
AI-powered marketing assistant
Perform tasks in minutes that currently take hours or longer, drive to insights faster than ever
Interactive reporting
Design dashboards to quickly understand which campaigns are performing the best and how to maximize results
Prebuilt integrations with CRM systems and more
Use customer profile or event data from across your marketing solutions to trigger personalized offers
Gartner Magic Quadrant: CRM Lead Management, Q2 2018.
The Forrester Wave: Cross-Channel Campaign Management, Q1 2018.
IDC MarketScape: Worldwide Artificial Intelligence in Enterprise Marketing Clouds, Q3 2017.
Personalizes customer outreach at scale with an automated approach to marketing.
Analyzes customer interactions at every touchpoint.
Captures their attention throughout the decision-making process.
Work smarter with AI-powered marketing automation to deliver engaging customer journeys across email, mobile push, SMS and social.
Maximize revenue and responses through personalized campaigns and offers that keep your customers engaged and loyal.
Make smarter, faster marketing and CX decisions based on insights into customers across touchpoints and channels.
Connect your entire marketing ecosystem to get a more complete picture of your customers’ behavior with this cloud-based customer data management offering.
See the latest mobile and email benchmark data. Learn how you can better measure your success to improve future initiatives.
See how Watson and AI help deliver smarter, more personalized multichannel campaigns with incredible results.
Want to create a world-class email or mobile marketing program? Compare yourself to the best performers. See the results of IBM's annual report on digital marketing metrics.
Prepare your multichannel marketing efforts for GDPR compliance.
How can IBM help your B2B marketing strategy?