Centerbridge Partners acquires IBM's marketing and commerce software offerings to form Acoustic, a standalone next-generation marketing and advertising technology company.

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Why do I need Universal Behavior Exchange?

As a marketer, the number of solutions you use have multiplied over the last several years. Today you have plenty of great customer data from email, mobile, shopping apps, social media, call centers and more, but leveraging this disparate data to improve the customer experience is a huge challenge. UBX from IBM could be the answer.

Cloud-based UBX lets you combine data generated from many integrated IBM and Business Partner ecosystem solutions. You get a more complete picture of your customers' behavior so you can act faster and create more personalized messages to improve engagement. When using IBM Watson Customer Engagement solutions, you get a UBX account which allows you to start integrating your data.

Anchoring Your Marketing Approach Around Customer Behaviors

Explore Universal Behavior Exchange

Is UBX right for your marketing environment?

If you use any of our IBM and Partner solutions that are pre-integrated with UBX, you can easily consolidate customer data and execute specific marketing use cases.

IBM UBX Partners

UBX solutions are powered by an ecosystem of IBM Business Partners.

Visit the IBM Marketplace to learn more