Centerbridge Partners acquires IBM's marketing and commerce software offerings to form Acoustic, a standalone next-generation marketing and advertising technology company.

  Learn more


Design, customize and personalize your marketing at scale with Watson

Customers demand tailored experiences across every brand touchpoint. But as a marketer, your biggest challenge is making sense of your customer data to serve them relevant offers that meet their ever-changing desires. To create meaningful omnichannel experiences, you need AI-powered content management and real-time personalization tools that learn from customer interactions and patterns across offline and online channels in milliseconds.

Key capabilities

Simple-to-use interface

Rules advisor
Get recommendations on the right personalization rules and select the ones to test

Centralized offer management platform

Centralized offer management platform
Use one platform to personalize and manage content for inbound and outbound customer engagements across all channels

Near-instant response time

Real-time responses at scale
Meets rigorous performance requirements by managing thousands of concurrent sessions with near-instant response time less than a millisecond


Agile and flexible
Connect online and offline channels to create seamless experiences


AI-powered personalization
Leverage self-learning, segmentation logic, marketing rules and algorithms to monitor interactions over time and in real time

AI-powered content management

AI-powered content management
Deliver consistent brand experiences across all digital touch points with a cloud-based content management system (CMS)


Analysts recognize IBM in AI-powered personalization

IDC named IBM a Leader in AI-Powered Marketing Clouds

IDC MarketScape: Worldwide Artificial Intelligence in Enterprise Marketing Clouds, Q3 2017.

2019 marketing trends

AI and machine learning are changing how marketers make decisions and deploy campaigns.

Explore personalized marketing products

IBM Watson Real-Time Personalization

Makes personalized marketing easier by learning through each interaction and delivering the right content to each visitor in the context of their previous interactions with the brand.

IBM Watson Content Hub

Deliver consistent and engaging customer experiences across all channels with this SaaS-based digital experience and CMS solution. It is easy for marketers to use yet powerful for developers.

IBM Universal Behavior Exchange

Connect your entire marketing ecosystem to get a more complete picture of your customers’ behavior with this cloud-based customer data management offering.

Personalized marketing solutions are helping to improve the industry

Four best practices for personalized digital marketing

Learn personalized marketing best practices that can help you deliver content tailored to customer needs whenever and wherever they interact with your brand.

How can IBM help personalize your marketing strategy?