Design, customize and personalize your marketing at scale with Watson

Customers demand tailored experiences across every brand touchpoint. But as a marketer, your biggest challenge is making sense of your customer data to serve them relevant offers that meet their everchanging desires. To create meaningful omnichannel experiences, you need AI-powered, real-time personalization tools that learn from customer interactions and patterns across offline and online channels in milliseconds.

Key capabilities

AI-powered

AI-powered personalization
Leverage self-learning, segmentation logic, marketing rules and algorithms to monitor interactions over time and in real time

Centralized offer management platform

Centralized offer management platform
Use one platform to personalize and manage content for inbound and outbound customer engagements across all channels

Near-instant response time

Real-time responses at scale
Meets rigorous performance requirements by managing thousands of concurrent sessions with near-instant response time less than a millisecond

Agile

Agile and flexible
Connect any online and offline channel to create a seamless, personalized experience

Simple-to-use interface

Rules advisor
Get recommendations on the right personalization rules and select the ones to test

Analysts recognize IBM in AI-powered personalization

IDC named IBM a Leader in AI-Powered Marketing Clouds

IDC MarketScape: Worldwide Artificial Intelligence in Enterprise Marketing Clouds, Q3 2017.

2019 marketing trends

AI and machine learning are changing how marketers make decisions and deploy campaigns.

Explore personalized marketing products

IBM Watson Real-Time Personalization

Makes personalized marketing easier by learning through each interaction and delivering the right content to each visitor in the context of their previous interactions with the brand.

IBM Universal Behavior Exchange

Connect your entire marketing ecosystem to get a more complete picture of your customers’ behavior with this cloud-based customer data management offering.

Personalized marketing solutions are helping to improve the industry

Four best practices for personalized digital marketing

Learn personalized marketing best practices that can help you deliver content tailored to customer needs whenever and wherever they interact with your brand.

How can IBM help personalize your marketing strategy?