Grow your business with cognitive technology and innovative solutions

When you become an IBM Watson Customer Engagement Partner, you’ll see how cognitive technologies can illuminate new insights from data, help you deepen customer connections, and fuel strategic growth for you and your clients.

Explore which IBM Business Partner program is right for you

Solution and consulting Partners

Build your business on Watson Customer Engagement technology. Offer value-add solutions and services, or expertise to IBM clients. Take advantage of the go-to-market resources and programs we offer.

Or simply offer your expertise to IBM clients. Consulting Partners offer value-add services.


Become an agency of the future with cognitive insights. Deliver extraordinary results to your clients.

Utilize our technology on behalf of your clients, or you can recommend or resell the solution

Technology Partners

Leverage our robust program for the resources you need to build an integration with IBM solutions.

Take advantage of our program’s co-marketing opportunities to drive market reach and brand awareness.

IBM is leading the world in cognitive computing by integrating Watson into their diverse product stack. IBM is an amazing business partner that gives us the tools we need to provide advance marketing automation support for complex Watson Campaign Automation initiatives.

Peter Hrabinsky, Vice President of Marketing, Revenue Automation

HelloWorld prides itself on our native technology, but even with all of our in-house expertise, we believe that not one agency can – or even should – do everything. Partnerships are key in bringing in the right expertise at the right time. HelloWorld harnesses the power of IBM Watson to provide our clients with sophisticated, contextual messaging and data that drives decision making.

Lauren Pietersen, Director, Products & Partnerships, HelloWorld

MediaMath and IBM have been working together to deliver better experiences for clients and their customers across devices and all channels. Our long-standing partnership allows us to fully integrate across our respective platforms, not only keeping pace with the demands of today's marketers, but exceeding them.

Chris Victory, VP, Global Strategic Partnerships & BD

Learn about our Partner ecosystem