Centerbridge Partners acquires IBM's marketing and commerce software offerings to form Acoustic, a standalone next-generation marketing and advertising technology company.

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Deliver smarter campaigns, anywhere

Maximize customer engagement with one-to-one conversations and personalized communications and content across channels at scale. Use powerful segmentation techniques to reach the right customers, where and when they expect to be reached. Drive conversions and loyalty. Improve results with AI-powered omnichannel marketing and content solutions.

Deliver smarter campaigns, anywhere

Key capabilities

Unified program design

Omnichannel marketing
Engage across email, mobile push, SMS, social and group chat, call centers, kiosks

Drag-and-drop program design

Drag-and-drop program design
Create seamless automated campaigns on a beautiful, easy-to-use canvas

AI-powered marketing assistant

AI-powered marketing assistant
Get data and analysis in seconds that would typically take hours or longer

Powerful audience segmentation

Powerful audience segmentation
Quickly find the right audiences and segment any database — large or small

Interactive reporting

Interactive reporting
Design dashboards to quickly understand which campaigns are performing the best

AI-powered content management

AI-powered content management
Achieve an iconic brand experience across all digital touch points with a cloud-based content management system (CMS)

Analysts recognize IBM in omnichannel marketing

Gartner named IBM a Leader in Multichannel Marketing Hubs

Gartner Magic Quadrant: Multichannel Marketing Hubs, Q2 2018.

Forrester named IBM a Leader in cross-channel campaign management

The Forrester Wave: Cross-Channel Campaign Management, Q1 2018.

IDC named IBM a Leader in AI-Powered Marketing Clouds

IDC MarketScape: Worldwide Artificial Intelligence in Enterprise Marketing Clouds, Q3 2017.

IBM customers use omnichannel marketing automation solutions to deliver exceptional experiences

Ticketmaster connects clients with their audience

Uses Watson Marketing to deliver compelling personalized content to fans.

Abu Dhabi Islamic Bank grabs customers’ attention

Harnesses behavioral data to create, launch and measure the results of personalized omnichannel campaigns.

TGI Fridays UK serves up exciting experiences

Creates a central repository of data on guest interactions for deeper insight into their unique preferences.

HelloWorld supports top brands with personalized email campaigns

Uses IBM Watson Campaign Automation to build, run and analyze the results of large-scale email campaigns.

Eldorado Resorts boosts email open rates by 50 percent

Builds deeper customer engagement with personalized messages through the digital channel.

Explore omnichannel marketing automation products

IBM Watson Campaign Automation

Work smarter with AI to deliver engaging customer journeys across email, mobile push, SMS and social.

IBM Watson Content Hub

Achieve an iconic brand experience across all digital touch points with a cloud-based content management system (CMS)We

IBM Universal Behavior Exchange

Connect your entire marketing ecosystem for a more complete picture of customer behavior with this cloud-based customer data management offering.

Omnichannel marketing automation solutions are improving the industry

IBM Campaign overview

Learn how marketers use Campaign to maximize revenue and responses through targeted omnichannel campaigns.

Your campaign on Watson

See how Watson and AI help deliver smarter, more personalized omnichannel campaigns with incredible results.

General Data Protection Regulation

Prepare your omnichannel marketing efforts for GDPR compliance.

IBM Marketing Software v11

Learn how you can realize more value with the latest Marketing Software innovations.

2018 Marketing Benchmark Report

Want to create a world-class email or mobile marketing program? Compare yourself to the best performers. See the results of IBM's annual report on digital marketing metrics.

Webinar: Marketing Software v11

See what's new in v11 as offering leaders discuss the latest enhancements.

Webinar: Marketing benchmarks

Discover the latest mobile and email benchmark data and learn how you can better measure your success and improve future initiatives.

How can IBM help your omnichannel marketing automation strategy?