Watson Marketing for telecom, media and entertainment
Cognitive marketing systems from IBM help telecom, media and entertainment marketers make better decisions by identifying opportunities to create personalized customer experiences. Previously, campaigns launched days or weeks ahead based solely on static data. But your buyers' behavior didn't always align with the offer's timing. The solution is gaining the power to create real-time experiences that are based on your customers' current situation.
“Not only did the IBM team work closely with other vendors to integrate the new solutions with our back-office systems, they also provided invaluable support after the solutions went live.”
—George Bourazanis, Head of Insights and CVM Marketing, Vodafone
“Thanks to our IBM solutions and the Accenture team’s expertise, we can deliver the best offers at the right time.”
—Fakhar Iqbal Butt, VP Customer Base Management, Mobily