Customer engagement solutions for the banking industry
Watson Customer Engagement offerings support the banking industry by adding the cognitive computing power of Watson
Banking enhanced with Watson
Across industries, leaders are looking to emerging technologies to harness the power of their data. In banking, cognitive systems are helping enhance the customer experience, uncover new insights and improve the quality of timely decisions.
"The IBM solution allows us to both make the most efficient use of our IT resources and help our banks differentiate themselves."
In this age of empowered consumers, banking marketers need technology that not only analyzes data, but understands, reasons and learns from it to continuously improve. Cognitive marketing systems from IBM help banks deliver more personalized, relevant and timely interactions and offers that drive customer loyalty.
“The insights we’ve gained through cognitive technology have been central to our efforts to become a more customer-centric bank.”
—Matteo Pizzicoli, Head of Organization and Enterprise Architecture, Creval Sistemi e Servizi
Banks need to securely connect with client and partner communities. Leveraging the power of Watson, IBM B2B and managed file transfer solutions help you manage customer, partner, and supplier transactions and relationships. Streamline business processes inside and across your enterprise boundaries so you never miss a service level agreement or have to decline an on-boarding request.
“Our IBM B2B integration platform is helping us to drive our outsourcing strategy, focus on core banking competencies and ultimately deliver higher-quality services to our customers around the world.”
—Carsten van den Bogert, Middleware Specialist, Rabobank