Centerbridge Partners acquires IBM's marketing and commerce software offerings to form Acoustic, a standalone next-generation marketing and advertising technology company.

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IBM Media Optimizer

Enables one-to-one conversations with your most-valued audiences across all channels.

IBM Watson Campaign Automation

Deliver personalized customer journeys across email, mobile push, SMS and social with this automation solution.

IBM Watson Content Hub

Achieve an iconic brand experience across all digital touch points with this cloud-based content management system.

IBM Watson Customer Experience Analytics

Make smarter, faster marketing decisions based on insights into customers across touchpoints and channels.

IBM Watson Real-Time Personalization

Deliver personalized content to each website visitor based on real-time interactions.

IBM Tealeaf CX

Create a digital presence that engages customers and keeps them coming back with this behavioral analytics engine.

IBM Universal Behavior Exchange

Connect customer identities across marketing platforms to better understand individual customers in context.