Smarter campaigns

IBM Watson Campaign Automation

Deliver personalized customer journeys across email, mobile push, SMS and social with this automation solution.

IBM Watson Real-Time Personalization

Deliver personalized content to each website visitor based on real-time interactions.

IBM Campaign

Maximize revenue and responses through personalized and optimized campaigns.

IBM Interact

Enhance customer experiences with relevant and personalized messages wherever the customer engages your brand.

IBM Media Optimizer

Enables one-to-one conversations with your most-valued audiences across all channels.

IBM Marketing Operations

Integrates planning, budgeting and resource management into a single environment.

IBM Contact Optimization

Delivers the most relevant and profitable offers to your customers at the right time, every time.

IBM Universal Behavior Exchange

Connect customer identities across marketing platforms to better understand individual customers in context.

Marketing analytics

IBM Watson Customer Experience Analytics

Make smarter, faster marketing decisions based on insights into customers across touchpoints and channels.

IBM Tealeaf CX

Create a digital presence that engages customers and keeps them coming back with this behavioral analytics engine.

IBM Universal Behavior Exchange

Connect customer identities across their marketing platforms to better understand individual customers in context based on cross-channel behaviors.

Customer experience

IBM Watson Content Hub

Achieve an iconic brand experience across all digital touch points with this cloud-based content management system.

IBM Digital Experience Manager

Customize digital experiences with personalized, targeted content that connects with customers, coworkers and business partners.