Digital marketing tools that help you deliver better experiences at scale
Centerbridge Partners acquires IBM's marketing platform and commerce software offerings to form a standalone next generation marketing and advertising technology company.
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IBM Media Optimizer
Enables one-to-one conversations with your most-valued audiences across all channels.
IBM Watson Campaign Automation
Deliver personalized customer journeys across email, mobile push, SMS and social with this automation solution.
IBM Watson Content Hub
Achieve an iconic brand experience across all digital touch points with this cloud-based content management system.
IBM Watson Customer Experience Analytics
Make smarter, faster marketing decisions based on insights into customers across touchpoints and channels.
IBM Watson Real-Time Personalization
Deliver personalized content to each website visitor based on real-time interactions.
IBM Tealeaf CX
Create a digital presence that engages customers and keeps them coming back with this behavioral analytics engine.
IBM Universal Behavior Exchange
Connect customer identities across marketing platforms to better understand individual customers in context.