If you want to deliver a seamless digital experience, you’ll need a digital experience platform (DXP). Gartner defines a DXP as an integrated set of technologies, based on a common platform, that provides a broad range of audiences with consistent, secure and personalized access to information and applications across many digital touchpoints.¹ Organizations use DXPs to digitize business operations and aggregate content from various sources into a unified user experience.
An effective DXP combines a range of tools to provide customized, relevant and consistent experiences to any audience. Some of these capabilities include content management, personalization features, integration capabilities and APIs, analytics, navigation, business process management and more. This allows businesses to unlock the power of their data, content and applications that reside both within and outside the organization to deliver meaningful omnichannel experiences to any of their audiences.