Analysts recognize IBM in digital advertising and marketing
Gartner named IBM a Leader in Multichannel Marketing Hubs
Gartner Magic Quadrant: Multichannel Marketing Hubs, Q2 2018.
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Centerbridge Partners acquires IBM's marketing platform and commerce software offerings to form a standalone next generation marketing and advertising technology company. |
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Unite your advertising and marketing technology with Watson and MediaMath
Manage your media spend efficiently, while delivering the most relevant message to your customers by using an AI-powered media bidder. Optimize the impact by seamlessly integrating a leading demand-side platform (DSP) and data management platform (DMP) with your entire marketing ecosystem.
Key capabilities
DMP and DSP
Robust demand-side platform and data management platform
AI-powered bidding
Use Watson intelligence throughout your marketing and media programs to improve efficiency
Connect advertising and marketing technology
Manage digital advertising and post-purchase messages through a single platform
Optimize performance
Centralize paid and owned media data to measure and adjust in real time and boost conversions
Explore IBM digital advertising products
IBM Universal Behavior Exchange
Connect your entire marketing ecosystem to get a more complete picture in real time of your customers’ behavior with this cloud-based customer data management offering.
IBM Media Optimizer
Enables one-to-one conversations with your most-valued audiences across all channels.
AI-powered digital advertising is transforming the marketing industry
How AI is transforming the customer experience
Ticketmaster, Sony Music, MediaMath and IBM discuss how AI is shaping the way brands unite pre- and post-purchase journeys to create the most impactful, personalized customer experiences.
How can IBM help your digital advertising strategy?