Analysts recognize IBM in digital advertising and marketing
Gartner named IBM a Leader in Multichannel Marketing Hubs
Gartner Magic Quadrant: Multichannel Marketing Hubs, Q2 2018.
Ensure your ad spend is delivering the maximum impact for your campaigns
Centerbridge Partners acquires IBM's marketing and commerce software offerings to form Acoustic, a standalone next-generation marketing and advertising technology company. |
Manage your media spend efficiently, while delivering the most relevant message to your customers by using an AI-powered media bidder. Optimize the impact by seamlessly integrating a leading demand-side platform (DSP) and data management platform (DMP) with your entire marketing ecosystem.
DMP and DSP
Robust demand-side platform and data management platform
AI-powered bidding
Use Watson intelligence throughout your marketing and media programs to improve efficiency
Connect advertising and marketing technology
Manage digital advertising and post-purchase messages through a single platform
Optimize performance
Centralize paid and owned media data to measure and adjust in real time and boost conversions
Gartner Magic Quadrant: Multichannel Marketing Hubs, Q2 2018.
Connect your entire marketing ecosystem to get a more complete picture in real time of your customers’ behavior with this cloud-based customer data management offering.
Enables one-to-one conversations with your most-valued audiences across all channels.
Ticketmaster, Sony Music, MediaMath and IBM discuss how AI is shaping the way brands unite pre- and post-purchase journeys to create the most impactful, personalized customer experiences.
How can IBM help your digital advertising strategy?