Centerbridge Partners acquires IBM's marketing and commerce software offerings to form Acoustic, a standalone next-generation marketing and advertising technology company.

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IBM DemandTec products

IBM® DemandTec® products, now IBM marketing software, can quantify consumer behavior to help you make predictive merchandising and marketing decisions that boost sales, profitability and loyalty.

IBM Price Management (formerly DemandTec Price Management)

Execute your pricing strategies quickly with automated tasks that enforce compliance with pricing goals.

IBM Price Optimization (formerly DemandTec Price Optimization)

Pinpoint the optimal prices across channels to help achieve sales, volume, profit and price image goals.

IBM Markdown Optimization (formerly DemandTec Markdown Optimization)

Optimize profit and inventory levels by identifying the ideal timing and pricing for clearance merchandise.

IBM Deal Management (formerly DemandTec Deal Management)

Streamline trade promotions processes with automated features for both retailers and manufacturers.

IBM Advanced Deal Management (formerly DemandTec Advanced Deal Management)

Improve the online deal management experience with extensive features tailored for manufacturers and brokers.

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How lifecycle pricing pays dividends for softlines retailers

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IBM Price Management

Automate the most cumbersome, time-consuming pricing tasks.

More IBM marketing tools

Omni-channel merchandising

Quantify consumer behavior for better predictive merchandising and marketing decisions.

Personalized Marketing

Provide seamless personalized experiences across channels to increase customer engagement, satisfaction and sales.

Support for IBM® DemandTec® products

Get world-class support for IBM Omni-channel merchandising products. Whether you're looking for supported product and software environments, product downloads or fixpack schedules, you’ll find what you need.

Training and certification

IBM Marketing offers a wide range of software education options to suit your role, your preferred learning format and your schedule. Courses are offered through public or onsite classroom training, computer-based training or instructor-led online courses.

Implementation services

Realize quicker time-to-value from your marketing technology investment. IBM applies deep product knowledge and industry expertise to improve your company’s processes and marketing results using on premises or software as a service (SaaS) delivery models.

Business consulting services

The IBM Marketing practice in IBM Global Business Services delivers solutions to organizations across industries that are designed to improve customer relationships and increase marketing profitability.