How the Best Work Ever marketers got their winning results with AI

Data insights winner

Connect online and offline data to get better insights.

Customer insights winner

Hyper-personalization earns hearts, awards ... and a little envy.

Experience strategy winner

Transform your business through innovative strategy.

Sixty-eight percent conversion boosts, three times open rates, and connecting online and offline customer behavior. It's all possible with AI.

Crush tough marketing problems with AI

Adopting AI to unlock value for sales and marketing

Increase yields and your ability to identify marketing ROI.

Leveraging AI to power purpose-driven storytelling

Help customers identify with your brand strategy and engage key audiences to boost business performance.

Nurturing loyalty using AI-powered automation

See how ING DIRECT Australia is building the bank of the future.

200-year-old company reinvents itself

Standard Life's CMO describes how the voice of the customer guides their business strategy.

"… it's the customer experience that will determine the value of our business going forward."

—Stephen Ingledew, CMO, Standard Life

Find a solution for your challenges

Data led decisions —you're in the driver seat

Watch conversion rates skyrocket

This is your campaign on Watson

Exceed targets for every campaign

Digital disappointment — why some customers aren't fans

Create experiences that solve problems