Centerbridge Partners acquires IBM's marketing platform and commerce software offerings to form a standalone next generation marketing and advertising technology company.
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Adopting AI to unlock value for sales and Marketing

91% of high performing companies think AI is important for the future of their organization

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Turn your data into opportunity

87% of marketers see data as the most underused asset. Forbes¹

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Deliver a personalized experience

Personalization can deliver 5-8X the ROI on marketing. McKinsey & Company²

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Become a customer centric organization

Customers are 5.2X more likely to purchase from companies with a great customer experience. Kapost Blog³

What customers are saying

Performance Bicycle Building

“To better understand what inspires our customers to purchase, we wanted to unify data on customer interactions across all our channels on a single platform.”

—John Buleza, VP Digital Marketing, Performance Bicycle

Chris McCann

“Now we are on the forefront of using AI, cognitive computing technology, to really help us deliver that personalized relationship. We have what our customers need, what our customers turn to us for, to help them deliver smiles to the important people in their lives.”

—Chris McCann, President,

Jeff Wright

“The market changes rapidly and often. We have to react quickly to those changes, and IBM iX gives us the tools we need to succeed.”

—Jeff Wright, Senior Catalyst, BMO Bank of Montreal

Customer success stories

Sprint uses AI to stay ahead of customer expectations.

HSN uses AI-enabled technology for ‘boundaryless retail.’


Exceptional experiences, digital reinvention in sports and entertainment.

Build your transformation toolkit

Transform your business and bring your vision to life with:

  • Watson-infused, end-to-end marketing solutions 
  • Deep industry expertise
  • Top-tier digital strategy and design agency