Centerbridge Partners acquires IBM's marketing and commerce software offerings to form Acoustic, a standalone next-generation marketing and advertising technology company.

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Watch featured sessions from Think Exchange 2019
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Martech madness: How to evaluate your marketing stack
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2019 marketing trends: Nine exciting trends changing how we work and market
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A smarter marketing platform, powered by Watson

Today's marketers are faced with a new set of problems — too much data to make sense of, soaring customer expectations and a lack of trust in brands. Watson Marketing is an AI-powered digital marketing platform designed on an open ecosystem to help teams work smarter and deliver the experiences their customers expect.


Omnichannel marketing automation

Drive results with personalized customer experiences across all channels.

Marketing analytics

Get deeper insights that help you make smarter marketing decisions.

Customer experience analytics

Drive lasting loyalty with exceptional end-to-end customer experiences.

Mobile marketing

Boost engagement and conversions wherever your customers are with SMS, push notifications and more.


Tailor your digital marketing across every engagement opportunity in real time.

B2B marketing

Access comprehensive lead management — identify and convert more leads, more quickly and in any channel with AI-powered marketing automation.


Ensure your ad spend is delivering the maximum impact for your campaigns.

Content management

Deliver exciting and consistent digital experiences to your customers at scale across all channels.

"It truly is like having another person on the team."

— Mark Becker, Web and Digital Marketing Manager, Ingersoll Rand

See how IBM clients are succeeding

Abu Dhabi Islamic Bank builds a market-leading digital banking channel with tailored omnichannel engagement.

Gavl, an innovative real estate app, builds new markets with more personalized digital outreach.

Georgia Aquarium increases visitors and drives revenue with personalized outreach.

Interactive investor achieves a 36 percent increase in trading activities and gains double-digit open and clickthrough rates.

Digital agency Look Listen builds high-impact campaigns fast with IBM and Shutterstock while savings hours of manual work.

Product spotlight

Watson Campaign Automation

Design, automate and measure consistent campaigns across channels like email, mobile messaging, social and more. Campaign performance insights give you the data you need to deliver the most effective marketing campaigns.


AI-powered behavioral analytics help you create a digital world customers can't wait to come back to.

Watson Customer Experience Analytics

Make smarter, faster marketing and CX decisions based on insights into customers across touchpoints and channels.

Watson Real-Time Personalization

Makes personalization easier by learning through each interaction and delivering the right content to each visitor in the context of their previous interactions with the brand.

Watson Content Hub

Deliver consistent and engaging customer experiences across all channels with this SaaS-based digital experience and CMS solution. It is easy for marketers yet powerful for developers.


How can IBM help on your journey to GDPR readiness?

IBM offers comprehensive solutions, services and expertise to help your progress to GDPR readiness and beyond.

Watson Marketing Community

Engage with fellow marketing professionals to maximize the value of your IBM solutions.

Watson Marketing webinars

View great upcoming and on-demand content from thought leaders.

Engage an expert

Schedule a one-on-one consultation with experts to learn how AI-powered solutions can help your teams work smarter.