Watson Campaign Automation
Design, automate and measure consistent campaigns across channels like email, mobile messaging, social and more. Campaign performance insights give you the data you need to deliver the most effective marketing campaigns.
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A smarter marketing platform, powered by Watson
Today's marketers are faced with a new set of problems — too much data to make sense of, soaring customer expectations and a lack of trust in brands. Watson Marketing is an AI-powered digital marketing platform designed on an open ecosystem to help teams work smarter and deliver the experiences their customers expect.
Solutions
Omnichannel marketing automation
Drive results with personalized customer experiences across all channels.
Marketing analytics
Get deeper insights that help you make smarter marketing decisions.
Customer experience analytics
Drive lasting loyalty with exceptional end-to-end customer experiences.
Mobile marketing
Boost engagement and conversions wherever your customers are with SMS, push notifications and more.
Personalization
Tailor your digital marketing across every engagement opportunity in real time.
B2B marketing
Access comprehensive lead management — identify and convert more leads, more quickly and in any channel with AI-powered marketing automation.
Advertising
Ensure your ad spend is delivering the maximum impact for your campaigns.
Digital experience platform
Bring data and behavior together across channels, so you can deliver better customer experiences.
"It truly is like having another person on the team."
— Mark Becker, Web and Digital Marketing Manager, Ingersoll Rand
See how IBM clients are succeeding
ING Direct went from building campaigns in six days to rolling out full ones in just three — through AI-powered automation.
Gavl, an innovative real estate app, builds new markets with more personalized digital outreach.
Georgia Aquarium increases visitors and drives revenue with personalized outreach.
Product spotlight
Tealeaf
AI-powered behavioral analytics help you create a digital world customers can't wait to come back to.
Watson Customer Experience Analytics
Make smarter, faster marketing and CX decisions based on insights into customers across touchpoints and channels.
Watson Real-Time Personalization
Makes personalization easier by learning through each interaction and delivering the right content to each visitor in the context of their previous interactions with the brand.
Universal Behavior Exchange
Connect your entire marketing ecosystem to get a more complete picture of your customers’ behavior with this cloud-based customer data management offering.
Resources
How can IBM help on your journey to GDPR readiness?
IBM offers comprehensive solutions, services and expertise to help your progress to GDPR readiness and beyond.
Watson Marketing Community
Engage with fellow marketing professionals to maximize the value of your IBM solutions.
Watson Marketing webinars
View great upcoming and on-demand content from thought leaders.