Watson Campaign Automation
Design, automate and measure consistent campaigns across channels like email, mobile messaging, social and more. Campaign performance insights give you the data you need to deliver the most effective marketing campaigns.
Engage and understand your customers at scale, wherever they are
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Drive results with personalized customer experiences across all channels.
Get deeper insights that help you make smarter marketing decisions.
Drive lasting loyalty with exceptional end-to-end customer experiences.
Boost engagement and conversions wherever your customers are with SMS, push notifications and more.
Tailor your digital marketing across every engagement opportunity in real time.
Access comprehensive lead management — identify and convert more leads, more quickly and in any channel with AI-powered marketing automation.
Ensure your ad spend is delivering the maximum impact for your campaigns.
Bring data and behavior together across channels, so you can deliver better customer experiences.
— Mark Becker, Web and Digital Marketing Manager, Ingersoll Rand
ING Direct went from building campaigns in six days to rolling out full ones in just three — through AI-powered automation.
Gavl, an innovative real estate app, builds new markets with more personalized digital outreach.
Georgia Aquarium increases visitors and drives revenue with personalized outreach.
Design, automate and measure consistent campaigns across channels like email, mobile messaging, social and more. Campaign performance insights give you the data you need to deliver the most effective marketing campaigns.
AI-powered behavioral analytics help you create a digital world customers can't wait to come back to.
Make smarter, faster marketing and CX decisions based on insights into customers across touchpoints and channels.
Makes personalization easier by learning through each interaction and delivering the right content to each visitor in the context of their previous interactions with the brand.
Connect your entire marketing ecosystem to get a more complete picture of your customers’ behavior with this cloud-based customer data management offering.
IBM offers comprehensive solutions, services and expertise to help your progress to GDPR readiness and beyond.
Engage with fellow marketing professionals to maximize the value of your IBM solutions.
View great upcoming and on-demand content from thought leaders.